Eva Krajnovic

Managing team of 5 people, of which 4 direct reports - EMEA Perimeter (direct countries + affiliates). Budget €2M.

Marketing project management to guarantee GTM for regional activations. Contact with HQ, Partners & ELC Affiliates.

Managing strategy, activity, product campaign activations and execution of VM & Design.

Team management of 14 people, including 8 direct reports - EMEA Perimeter (+20 countries) 13 brands. Budget of €12M.

Direction of trade marketing strategy to ensure brand image in the market, increasing the visibility of the brands in the portfolio. Close collaboration with sales teams to maximize sales performance.

Strategic vision leading Go To Market plans in EMEA across WHS and Travel Retail channels. Strengthening brand presence for luxury brands (with global distributors and partners). Brand storytelling and market trend analysis, with over 1300 seasonal projects (including Pop-up, SIS), KPI monitoring, ROI analysis, and market and competitor analysis. Coordination of team training for client events (local events, webinars, conferences, trade shows).

Team management of 8 people, including 3 direct reports - Global Perimeter (+45 countries). Budget of €6M.

Development of visual merchandising strategy, definition of product assortment for all stores (900 points of sale). Contact person for franchise partners (opening new stores internationally.

Development and management of visual merchandising and POS concepts (market trends & consumer studies). Store openings, as well as high-visibility retail projects (70 per year), with operational excellence. Execution and negotiation of SIS, Pop-up for WHS and Travel Retail. Cross-functional leadership and stakeholder management with franchise partners (30 new countries in 3 years). Category management, product lifecycle, and assortment definition (1300 SKUs). Tender negotiations (30/year) ensuring budget and deadlines (100% of projects on time - 5% savings).