Eva Karabin

Introduction and further development of a CRM system (Zoho) in collaboration with external service providers, as well as independent conception and implementation of initial marketing automations and processes.

Analysis and definition of target groups as the basis for clear positioning and targeted communication along the customer journey. Based on this, development of a structured sales pitch including basic design and communication structure.

Conception and implementation of various marketing assets to support sales and lead generation, including LinkedIn content, webinar concepts and execution, brochures, and other sales support materials.

Planning, creation, and optimization of email marketing campaigns as well as landing pages for lead generation and qualification.

Additionally, development and implementation of corporate design elements for different marketing and sales channels to ensure consistent brand communication.

Involvement in rebranding and strategic repositioning of the brand, as well as acting as an external marketing consultant.

Development and implementation of marketing measures for own and external projects, with a focus on clear, target-group-oriented communication.

Conception and creation of content for websites, newsletter campaigns, and various advertising materials to support events, projects, and partners.

Design and implementation of design assets to ensure a consistent brand presence across all channels.

Building an online shop & sales via platforms (Amazon, own webshop, third-party providers), developing sales strategies (own shop, expanded offer to other shops). Development of new products (research, product design, supplier coordination). Creation of new design assets for platforms, website, social media). Content for website, newsletter, and platforms.