Freelancer profile translated to English.

Description

I am a creative marketing strategist and W&V Top U33 Talent with a focus on social, digital, and creator strategy. I work professionally, reliably, and quickly. I support projects from the initial analysis and generation of relevant insights through strategy development, content planning, budget planning, conception, production support, and content creation to distribution, community management, and final reporting. For clients from FMCG, entertainment, telecommunications, services, fashion, and NGOs, I have:

Generated millions of impressions in the awareness phase and met or undercut all CPM benchmarks
Significantly increased awareness of a topic association (measured via market research)
Achieved above-average retention rates on YouTube content and strong TikTok and Instagram performance ➔ often significantly exceeding target values
Achieved follower growth and engagement rates far beyond expectations
Realized cost-effective content and channel development
Set up and supported long-term collaborations with creators and influencers
Created channels that serve as role models in international markets

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Köln (up to 50km)

ODALINE
Senior Strategy Consultant
June 2022 - Today (4 years)
In 2024 and 2025, I was recognized as a top talent in the marketing industry by the leading industry media W&V and Campaign Germany.
Brand Consulting – Communication Strategy
Strategy Development: Social, Creator Strategy, and more
Content Planning, Creation, and Editing
Creation
Format and Detail Conception
Production Preparation and Support
Project Management
Campaign Management
Stakeholder Management
Campaign Evaluation and Reporting
Full Budget Responsibility
Trends and Pop Culture Research
Presentations, Panel Discussions
Columnist in leading industry media on marketing trends, campaigns, collaborations, and developments
Organization of industry network meetings
Responsible for expanding the agency-industry network
DEIB (Diversity, Equity, Inclusion & Belonging)
OMR
Account Manager Brand & Agency Partnerships and Podcast
March 2021 - May 2023 (2 years and 2 months)
Planning and implementation of podcast campaigns as well as comprehensive experience in podcast marketing
Podcast Ad Sales
Support and management of podcaster relationships
Conception of branded podcasts
Market observation and strategic consulting (e.g., Ad Tech)
Brand Consulting
Project Management
Integration of brands into the OMR universe in collaboration with various internal departments – from digital concepts, podcast productions, recruiting measures to the production of trade fair stands, stage slots, or side events at the OMR Festival
Account Management
Overall responsibility for the budgets of the accounts managed