Freelancer profile translated to English.

Description

Hello everyone!

My name is Eva, I'm 25 years old and I'm passionate about creation, whether digital or not. A graduate of a Master's degree in Digital and International Marketing, with a dual specialization in Luxury Communication, I have had several professional experiences in community management, content creation, and digital graphic design. I have also had experience in acquisition marketing and in developing strategies for distribution campaigns.

Proactive and with a keen eye for aesthetics and creation, I am delighted to be able to help brands, agencies, and freelancers to improve their image and communication strategy. It is for this reason that in 2023, I decided to go freelance.

Community Manager:

- Operational strategy on Facebook, TikTok, Instagram, Pinterest, LinkedIn, and Twitter

- Artistic monitoring (mood board creation, iconographic research, and inspiration)

- Content creation (posts, stories, captions, hashtags)

- Planning and moderation (community management, community building)

- Monthly reports: (performance tracking and analysis)

Art Direction:

- Creation of visual identity (graphic element design, storytelling...)

- Design of visual identities and graphic guidelines (magazines, posters, booklets, portfolios, business cards, packaging)

Photo/Video Production:

- Photo and video production (for commercial or editorial purposes)

- Retouching and editing

Web Content/Digital Marketing:

- Writing and layout of content (pages, product sheets, articles, white papers...)

- SEO Optimization (implementation and monitoring of digital campaigns)

- Proofreading & editing

I speak French and English, so I can work with international companies. I also speak Portuguese and Spanish.

Languages

French
Native or bilingual
English
Native or bilingual
Portuguese
Basic
Spanish
Conversational

Workplace preferences

Can work on-site

Lisbonne (up to 50km), Porto (up to 50km)

SHISEIDO EMEA
PRODUCT MARKETING MANAGER DEVELOPMENT PERFUMES
FASHION AND COSMETICS
January 2025 - Today (1 year and 7 months)
Participation in building marketing plans (concept development, name research, claims, price positioning) for Shiseido Parfums franchises for 2026 and 2027.
Monitoring Shiseido perfume development (briefs for packaging/formulas, formula and shade evaluation, creation of 3D visuals, execution documents, mock-up launches) and the development of packshot and digital visuals (shooting, retouching, framing), as well as participation in building the 360° strategy (PR, Retail, E-retail, Digital, Retail...).
Development of Christmas gift set promotions for the Issey Miyake brand for 2025 and 2026.
Analysis of brand performance in its key markets (launches and catalog products) and monthly sell-out results of competitors. Collaboration with expert teams (Operational Marketing, Communication, Retail, E-retail, Purchasing) and the factory.
LES ECHOS LE PARISIEN
JUNIOR PRODUCT MARKETING MANAGER
May 2023 - January 2024 (8 months)
Within the Customer Marketing department:
Participation in the implementation of acquisition and loyalty campaigns driven by the Customer Marketing team across multiple channels (mailing, telemarketing, emailing, inserts, social networks...).
Proposal, implementation, and optimization of engagement and new subscriber acquisition campaigns on social networks and digital platforms (Facebook, Instagram, LinkedIn, Google, Email...)
Monitoring and analysis of key performance indicators for campaigns and the subscriber portfolio (acquisition, retention, and loyalty)
Communication and monitoring of operations with external service providers (marketing agencies, data brokers and owners, subscription managers) and internal cross-functional teams (graphic studio, CRM and data team).
Bayard Presse
Acquisition Marketing Operations Assistant Manager
SOCIAL NETWORKS
March 2022 - September 2022 (6 months)
Montrouge, France
- Develop briefs for digital channels (display, native ads, emails, social networks...) for the production studio and oversee their creation.
- Coordinate the implementation of digital campaigns with traffic managers and the e-commerce team.
- Implement the lead acquisition strategy (creation of contests, banners, and pop-ups on e-commerce sites...)
- Propose content for sponsorship on acquisition channels (topics, interviews, videos, infographics...), in coordination with editorial marketing.
- Analyze the results of campaigns and lead generation programs.
- Organize competitive media and industry monitoring.
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