Freelancer profile translated to English.

Description

Performance Marketing Specialist in digital acquisition, lead generation, and business scaling through Google Ads, Meta Ads, and LinkedIn Ads. Experience managing high budgets and developing B2C and B2B acquisition funnels focused on profitability, lead generation, and sustainable growth.

Data that speaks about my work:

• Management of Paid Media investments exceeding €30,000/month.

• Generation of +2,800 monthly leads in B2C automotive environments.

• Development of scalable funnels focused on acquisition and profitability.

• Management of B2B and B2C campaigns in national and international markets.

• Participation in product launches through crowdfunding campaigns and international channels.

• Continuous optimization of CPL, ROAS, and Conversion Rate in multi-channel environments.

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Bilbao (up to 40km), Santander (up to 30km)

CONECTATEC
Performance Marketing Specialist
HOSPITALITY
July 2025 - Today (1 year and 1 month)
Digital acquisition management and multi-channel optimization focused on profitability and business growth for various clients in the Hotel sector.

• Management of Google Ads and Meta Ads campaigns with approximate budgets of €10,000/month.
• Analysis of real business and sales data to optimize acquisition, conversion, and scalability.
• Coordination of Paid Media campaigns with email marketing, newsletters, and content strategy.
• Activation and optimization of specific campaigns in Google Hotel Ads.
• Audit of websites, funnels, and content to improve coherence between campaigns and conversion.
Sales Strategy Growth Strategy Paid Media Meta Ads Google Ads
LANER
Digital Marketing Strategist
EDUCATION AND E-LEARNING
January 2024 - January 2025 (1 year)
Bilbao, Biscay, Spain
Digital marketing consulting focused on acquisition and profitability.

• Audit of digital channels, budgets, and acquisition strategies.
• Definition of acquisition improvements and optimization of Paid Media channels.
• Implementation of executive dashboards using Looker Studio and GA4.
• Automation of processes and funnels with HubSpot and ActiveCampaign.
• Optimization of channels and funnels to improve coherence and performance.
Digital Marketing Strategy Digital Consulting Linkedin Sales Navigator Paid Media
DEVICES ON DEMAND S.L
Digital Marketing Strategist
RETAIL (LARGE RETAILERS)
January 2023 - January 2024 (1 year)
Santander, Spain
Development of B2B and B2C acquisition channels for the international launch of a technological product.

• Management of B2B campaigns targeting large retailers through Alibaba and international acquisition platforms.
• Planning and execution of successful crowdfunding campaigns for product launch.
• Development of B2C campaigns to generate hype and brand recognition during the launch process.
• Management of campaigns on Google Ads, Meta Ads, and TikTok Ads.
• Definition of channels, investment, and campaign planning according to business objectives.
Amazon Seller Crowdfunding Digital Marketing Strategy Budget Management Google Ads