Eva Chappert-Gaujal

Strategy & Digital: Development and implementation of social media strategies aligned with marketing objectives. Definition of personas, brand tone, and communication axes. Full management of the editorial calendar, competitive monitoring, and industry trend analysis. Content creation, writing engaging content (posts, articles, captions, stories, video scripts). Mastery of storytelling techniques, visual creation: design of visuals using Canva, Illustrator, or equivalents. Taking photos and videos adapted to social media formats. Video editing and audio mixing (Reels, TikToks, YouTube Shorts, interviews, etc.). Community management and engagement.

+ 7,800 followers

Restaurant reviews: from street food to Michelin-starred establishments. Democratization of gastronomy, selection and scouting of places, filming, editing, mixing, communication on social media.

Full editorial management of the daily newsletter Toast (MailChimp – 5 per week): selection of gastronomic news, prioritization of information, writing and layout, performance tracking. Creation of original content: in-depth articles, briefs, opinion pieces, chef profiles, interviews, trend analysis, and market analysis. Daily monitoring of news in gastronomy, restaurants, food, and related public policies. Management of the editorial calendar and coordination with the Atabula editorial team to ensure consistency and quality of publications. Writing, formatting, and publishing articles on WordPress: selection of visuals, text structuring, integration of media and hyperlinks. Conducting exclusive interviews with key players in the sector (Michelin-starred chefs, producers, researchers, artists, institutional representatives, politicians): Identification and contact of relevant interlocutors. Development of the interview guide and editorial axes. Conducting interviews (in person, video, or phone), transcription, writing, and publication. Creation of the "Art'Abula" section: conception and launch of a unique format linking contemporary art and gastronomy; research of speakers, writing, distribution, and promotion on communication channels. Management of the Atabula Instagram account (17,000 followers): content strategy, writing and scheduling of daily publications, iconographic selection, moderation, and community engagement. Performance tracking and reporting: newsletter open rates, social media engagement, qualitative analysis of reader feedback. Close collaboration with editorial management and media partners to develop Atabula's reputation and credibility among industry professionals.