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Eva Cabrera GonzálezEC

Eva Cabrera González

Copywriting, press releases and social media

€100/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Eva

Professional in communication and marketing, currently focused on content creation, press management and social media. I've had the good fortune to work with major hotel chains, such as Iberostar or Marriott, smaller hotels and accounts in areas as varied as beauty, technology, decoration, personal branding...

I hold a degree in Advertising and Public Relations and have an official master's degree in E-commerce.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Canales de Comunicación
    Account Executive, PR and Content
    PRESS AND MEDIA
    July 2018 - April 2022 (3 years and 9 months)
    Madrid, Spain
    Management of communication for various clients, mainly in the hotel sector.
    - Content writing: blogs, social media, corporate texts...
    - Comprehensive and analytical management of social media (in Spanish and English).
    - Press releases, clipping, and media contact.
    - Newsletters.
    - Creation of company dossiers.
    - Customer service on social media and TripAdvisor.
    - Graphic design work.
    E-commerce: creation of personalized designs, product proposals, shipping preparation.
  • Villarrazo Madrid
    Account Executive, PR and Content
    July 2018 - March 2019 (8 months)
    Madrid, Spain

    - Writing press releases, blog posts, and web content.
    - Sending press releases, follow-up, and clipping.
    - Contact with media and international clients (in English).
    - Translation of texts from English to Spanish (press releases, dossiers, blogs...).
    - Social media: strategy, management, content creation, contests, and paid advertising.
    - Support in event organization.
    - Development of proposals for new clients and design of presentations.
  • Teseo
    Social Media Analyst
    April 2018 - July 2018 (3 months)
    Madrid, Spain
    Social media audit for the group's brands: Eneryeti, Chipys, and Guay Café.
    - Analytics and partial management of Facebook, Twitter, and Instagram.
    - Identification of strengths and areas for improvement.
    - Recommendations for improvement and content proposals. Direct contact with the agency responsible for social media management: proposal of changes and study of monthly programming. Other tasks:
    - Advertising planning for radio campaigns and ad copy.
    - Writing and distribution of press releases.
    - Customer service (email).

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Education

  • University Master's Degree in E-commerce
    Complutense University of Madrid
    2017
    Máster Universitario en Comercio Electrónico
  • Degree, Advertising and Public Relations, Advertising and Public Relations
    University of Seville
    2013
    Licenciatura, Publicidad y RRPP, Publicidad y RRPP

Skill set (7)

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