Freelancer profile translated to English.
Back to original languageAbout Eva
Digital marketing expert, dynamic, organized, and enthusiastic about any new mission! With over 10 years of experience in Marketing and e-Commerce, I have had the opportunity to work:
・As the Advertiser(furniture sector): Defining acquisition and loyalty strategies as a core focus, as well as supporting the launch of new product lines through branding and performance plans.
・In an Agency: Supporting clients from all sectors in defining their marketing strategies in response to their challenges, then deploying, monitoring, reporting, and optimizing performance and branding campaigns. Upskilling teams and clients are also part of the game!
Pragmatic and rational, numbers hold no secrets for me, and I will be able to support you on your various projects, adapting to your ways of working, always with a smile. A proponent of Test & Learn, there is no absolute truth, and everything benefits from being tested and demonstrated as a scientific approach.
Here is a non-exhaustive list of topics on which I can support you:
1️⃣ STRATEGY & PAID MEDIA AUDIT (Google Ads, Amazon Ads, Social Ads...)
Analysis of the existing situation (Strategy, Media Plan, and/or X Levers)
Recommendations
2️⃣ OMNICHANNEL MARKETING STRATEGY DEFINITION
Definition of your strategy (choice of levers, formats, budgets, creative, audience, ..) taking into account your priority pillars and upcoming innovations
Management/supervision of your agency
3️⃣ DEPLOYMENT & MONITORING
Creation of advertising accounts
Campaign creation
Campaign monitoring and optimization
Reporting
4️⃣ DASHBOARDING
Possibility to create Data Studio Dashboards
5️⃣ TRAINING & UPSKILLING
6️⃣ CONSULTING
Development of media guidelines
Development of playbooks around media strategy (governance, media mix, operation, measurement, creative assets)
Creation and implementation of innovative use cases with A/B testing methodology proposals
French
Native or bilingual
English
Fluent
German
Conversational
Greek
Conversational
Can work on-site
Paris (up to 10km)
Experience
- EY FabernovelAssociate Marketing DirectorDIGITAL AND ITJanuary 2022 - Today (4 years and 5 months)Paris, FranceOperational tasks:- Responsible for developing omnichannel digital marketing strategies for our key clients (E.Leclerc, L'Oréal, Shiseido, Pernod Ricard, Europ Assistance, Groupe Beaumanoir...) for both branding and performance aspects, considering their priority pillars and upcoming innovations > management of budgets over €15 million- Creation and implementation of innovative use cases with A/B testing methodology proposals around various topics such as the end of third-party cookies, responsible media, AR/VR, audio ads, AI, ... > over 20 use cases implemented with an adoption rate of over 75% across all brands/countries of each accompanied client- Development of media guidelines in the cosmetics, luxury, or spirits sector > +17% ROAS on social performance campaigns for a cosmetics player; +30% average brand recall across all markets for a spirits player- Development of playbooks around media strategy on different themes: governance, media mix, operation, measurement, creative assets > shared and implemented by 20 to 60 countries each time- Creation and presentation of training on global marketing strategies, search strategies, eRetail Media, ... > over 150 people trained/coachedInternal tasks:- Manager of the Media Activation team (20 people)- Development of search, social, display, and e-retail offers- Management of relationships with our partners- Recruitment- Staffing management- Sales/RFPs
- EY FabernovelSenior Media SpecialistDIGITAL AND ITJanuary 2020 - February 2022 (2 years and 1 month)Paris, FranceOperational tasks:- Development, implementation, and operational monitoring of advertising media strategies on all types of platforms (search, social, programmatic, display, eRetail, ...), advice on budget allocation, targeting, formats, and audiences > from 2020 to 2021, a cosmetics player: +70% revenue and +9% ROAS, a ready-to-wear player: +30% revenue for the same ROAS- Responsible for media specialists on my client accounts in the operational management of campaigns and reports- Performance monitoringInternal tasks:- Recruitment- Leading the Media Specialists team- Supervision and management of 5 Media Specialists
- FABERNOVELMedia SpecialistAugust 2018 - December 2019 (1 year and 4 months)Responsible for developing acquisition marketing strategies and the operational management of branding and performance levers for various e-retail clients, including: E.Leclerc, Pernod-Ricard, L'Oréal, ... Tasks:- Development, setup, management, and reporting of various digital marketing campaigns- Negotiation and monitoring of campaigns activated with different advertising networks (Konbini, Le Bonbon, CCM Benchmark, ...)- Participation in calls for tenders- Management of feeds (Google Merchant Center, Lengow etc.) Levers activated:- Google Ads / Search Ads 360- Bing Ads- Amazon Ads- M19- Facebook Ads- Snap Ads- Pinterest Ads- Teads Ads Manager (TAM)Analytics:- Google Analytics / Data Studio- Eulerian Management of media budgets of several million euros annually.
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Education
- John Molson Business School, International BusinessConcordia University2015John Molson Business School, International Business
- Master of ScienceSKEMA Business School2015Master of Science (MSc), International Business in Asia