Freelancer profile translated to English.

Description

Looking to reposition your brand or deploy impactful 360° communication?

I offer over 9 years of experience in brand strategy and 360° marketing within the luxury, beauty, lifestyle, and spirits sectors.

My role is to transform your strategic challenges into concrete actions that enhance your image, storytelling, and commercial performance.

What I can do for you:

Define and activate your brand platform to create a memorable impact.
Manage your 360° campaigns: film, digital, social media, influencer, editorial content.
Coordinate your internal and external teams to ensure quality, deadlines, and KPIs.
Conduct brand audits and benchmarks to identify your differentiating opportunities.

Why work with me?

Recognized expertise with premium and international brands.

Ability to manage complex cross-functional projects while maximizing ROI and customer satisfaction.

A personalized and creative approach for each brand.

**Types of projects managed**: brand platforms, product storytelling, rebranding, 360° advertising campaigns, digital and social media content.

**Sectors**: Luxury, Beauty, Wines & Spirits, FMCG, Lifestyle, Retail.

**Some collaborations**: Tudor, YVES ROCHER, L’Oréal Professionnel, Le Printemps, Campari, Lanson, René Furterer, Carmignac, Caran d’Ache, Nestlé.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance Independante
SENIOR CONSULTANT IN BRAND STRATEGY & 360° COMMUNICATION
LUXURY GOODS
October 2025 - Today (10 months)
Paris, France
Supporting brands and agencies in brand strategy, 360° communication, and marketing development.

Tudor (Watchmaking)
• Managed social media strategy and coordinated creative teams
• Structured content and orchestrated overall communication (Instagram, TikTok)
• Set up and developed the TikTok account
• Identified, negotiated, and managed partnerships with content creators
• Supervised social media teams (editorial calendars, captions, visual consistency)

Results: TikTok community growth (+3K followers); Improved engagement and structured long-term content.

Yves Rocher (Beauty)
• Contributed to the 360° communication strategy (social media, digital, retail, TV, print)
• Worked on brand embodiment (ambassador) and coordinated communication
• Deployed long-term partnerships consistent with the brand platform
• Integrated AI in content design and production

Results: Very positive post-tests (consumer studies); Strong buy-in to creative choices and orchestration consistency; Enhanced desirability.

Decoration Brand (confidential)
• Defined positioning, communication territories, and editorial identity
• Built a communication and content roadmap

Results: Brand launch with initial traction signals (community growth, initial sales).
Social Media Brand Strategy Brand Platform Communication Strategy
PUBLICIS LUXE
ACCOUNT DIRECTOR
LUXURY GOODS
April 2025 - October 2025 (6 months)
Paris, France
**Supporting L’Oréal Professionnel**, a historic brand of the L'Oréal group, in developing its international brand content strategy.

Role:Strategy and deployment of 360° brand content for L’Oréal Professionnel: international coordination and brand cue activation.

Key missions:
- Coordination of external stakeholders (3D providers, production agency) and management of commercial and creative teams (+9 people).
- Creation of strategic content (key visuals, videos...) for markets, partner hairdressers, and consumers. Adaptation of B2B2C communication.
- Daily interface with marketing, training, R&I, and product manager teams to inform brand communications.
- Ensuring brand voice consistency and quality of deliverables produced by the agency.
Brand Strategy Content Marketing Marketing Project Management Marketing and Communication Planning
CBA Design Asia (WPP group)
Senior Account Manager
AGRICULTURE
August 2024 - December 2024 (4 months)
Hô Chi Minh Ville, Vietnam
Role:Strategic packaging for Nestlé: visual creation and international coordination.

Key missions:
- Storytelling and packaging with integration of local cultural insights (Vietnam, Indonesia, Philippines...) in collaboration with marketing and creative teams.
- Supervision of multicultural teams.

In parallel:
Freelance missions to assist associations / agencies on the ground.
Retail Packaging Cultural Adaptation Cultural Communication Brand Platform