Eugenio Misurale

I support companies, scale-ups, and institutions in defining and executing their marketing, business, and innovation strategies, with a resolutely impact-oriented approach.

My background combines strategic consulting, experience marketing, data, and innovation, serving concrete projects: offer repositioning, new service launches, go-to-market structuring, market sizing, marketing transformation, and decision support for management.

I use AI as a pragmatic lever, never as an end in itself: to analyze faster, enrich customer insights, model markets (TAM / SAM / SOM), test scenarios, prioritize actions, and accelerate decision-making. Technology is always used to serve a clear objective: create measurable business value.

What sets me apart: a clear strategic vision, a strong ability to structure complex issues, and a very operational approach, connected to real-world usage, teams, and the field. I favor actionable recommendations and directly usable deliverables.

I work on marketing and go-to-market strategy missions, innovation and offer development, positioning and value proposition, experience marketing and customer journeys, market sizing and business cases, strategic framing, and supporting teams in transformation.

Common deliverables: strategic diagnostics, market analyses and market sizing models, marketing and innovation roadmaps, business plans, project scoping, co-creation workshops, and operational support.