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Eugenie MartelEM

Eugenie Martel

🎯Expert CRO/ UX designer / E-commerce / ex Thales

€200/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Eugenie

Welcome!

If you are here, it's probably because you want to:

🎯 Optimize your online experience
📈 Increase the conversion rate and profitability of your e-commerce
🚀 Skyrocket your annual revenue into the millions

You are in the right place! My references speak for themselves:

🟢 Thales: Comprehensive audit of a SaaS software and strategic interface redesign, accompanied by prioritized recommendations to maximize efficiency.

🟢 Sobrico: Optimization of the e-commerce site through detailed data analysis via Content Square, while managing A/B tests to maximize conversion rates.


⭐️ My A to Z Offer:

- UX/CRO Audit: Complete analysis of your e-commerce site, including in-depth user research and data analysis (Google Analytics, heatmaps, etc.) to identify behaviors and friction points, in order to optimize the customer experience, copywriting, reassurance, and product discoverability.

- Redesign of your pages: Design or redesign of your sales pages to maximize engagement, capture user attention, and boost your conversions.

- Recommendations: Proposal of prioritized and concrete optimizations to improve user experience and boost your revenue.


The brands I have supported have doubled their conversion rates on average 📈

📥 Feel free to contact me to discuss your project together!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Autoentrepreneur
    CRO Expert
    E-COMMERCE
    June 2024 - Today (2 years)
    Paris, France
    As a UX and CRO expert, I help e-commerce and SaaS sites increase their conversion rates and profitability by following a structured and proven process.

    Methodology:

    🔎User Research: Analysis of behaviors through qualitative and quantitative studies (Google Analytics, Content Square).

    🧑‍🎨 Design and Copywriting: Redesign of interfaces and optimized copywriting to maximize engagement and conversions.

    🥇 Prioritized Recommendations: Proposals for concrete and prioritized optimizations based on expected impact.
  • Thales
    Product designer
    DEFENSE AND MILITARY
    September 2022 - June 2024 (1 year and 8 months)
    Paris, France
    In charge of the UI and UX approach for videoconferencing applications and secure file sharing and collaboration solutions (IOS, Android, and desktop). User research (workshops, user interviews, questionnaires, benchmarking, audits), wireframe prototyping, and user testing. Collaboration with the design, engineering, marketing, and development teams.
    User Interface Design User Research Figma User Experience Design Design System User research User Testing double diamond
  • ISOS
    Product designer
    HUMAN RESOURCES
    May 2022 - May 2022 (1 month)
    Paris, France
    Project management, design system creation, UX research, competitive analysis and audit of existing solutions, UI design, prototyping.
    Art direction Lead product designer User Experience Design Graphic design Design system creation User research

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Education

  • Master Lead UX
    Digital Campus
    Design d'interface, psychologie cognitive, audit ergonomique, gammification, test utilisateur. Conception et mise en oeuvre de projet digitaux. Concevoir des applications digitales (site web, application mobile, plateforme…) efficaces et faciles à utiliser, en tenant compte des attentes des utilisateurs et de critères comme la stratégie d'usage, la visibilité, l’accessibilité, la crédibilité ou la confiance. Définir et déployer la stratégie de l’expérience de l’utilisateur, les bénéfices qu’il en retire et les objectifs de la marque, Concevoir les parcours entre les systèmes et les interfaces proposées par la marque, Penser et superviser les interactions entre les écrans et les usagers, Concevoir un storytelling suscitant une émotion positive chez l’usager, Manager les relations entre les parties prenantes pour la réussite du projet.
  • AES Bachelor's degree
    Panthéon Sorbonne Paris 1
    2020
    Sociologie comportementale, sociologie du travail, économie, communication et GRH

Certifications

  • Contentsquare Expert Certification
    Contentsquare
    2022

Skill set

Categories