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Eugenie MännickeEM

Eugenie Männicke

HubSpot CRM-Architektur & saubere Datenpflege für

€750/day
Köln, DE
8-15 years

Average response time: 1 hour

About Eugenie

Senior Project Manager & Operations Consultant Bridging Corporate Structure with Agile Digital Execution

When traditional corporate governance meets the fast-paced digital world, projects often stall due to a lack of alignment. That is where I come in. As a Graduate Business Economist (Diplom-Kauffrau) and multi-certified Project Manager (Scrum Master, ITIL, PRINCE2), I don’t just manage workflows—I accelerate them.


My unique strength lies in my hybrid professional DNA. On one side, I have nearly a decade of experience navigating complex corporate environments, leading cross-functional international teams (including global market leaders like Daimler and Vodafone), and managing strict budget allocations (OPEX/CAPEX). On the other side, I am deeply embedded in the modern digital ecosystem, mastering CRM architectures (HubSpot, Salesforce), workflow automation tools, and high-performing digital marketing metrics.
# What I Bring to Your Project?

  • Structured Agility: I expertly combine the rigorous governance of classical PRINCE2 frameworks with the speed of agile Scrum methodologies to keep cross-functional teams highly aligned and deliverables on time.
  • Data-Driven Impact: I translate complex market research, target account tracking, and operational metrics into streamlined, automated business pipelines that directly drive conversion and efficiency.
  • Seamless Integration: I possess a proactive, "hit-the-ground-running" approach. My past partners consistently recognize me for exceptional problem-solving, a calm demeanor under high pressure, and an absolute commitment to execution.
Simply delivered. Whether your organization needs an experienced Interim Manager to smooth out a complex digital transition, optimize B2B sales operations, or steer a demanding international project, let’s collaborate to turn your strategic goals into operational success.
  • German

    Native or bilingual

  • Russian

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

  • Ukrainian

    Basic

  • Spanish

    Basic

Can work on-site
Köln (up to 50km), Jena (up to 50km), Bochum (up to 50km), Berlin (up to 50km)

Experience

  • Self-employed
    Digital Campaign Strategist / Digital Creator
    LUXURY GOODS
    December 2020 - Today (5 years and 7 months)

    Digital Campaign Strategist / Digital Creator (Self-employed)


    Manage end-to-end digital campaigns, utilizing deep data analytics
    • measure daily engagement and ROI for international brand collaborations (e.g., L'Oréal, Vichy, Garnier)
    • Design and implement targeted email automation sequences to nurture leads and drive conversion.
    • Analyze daily campaign metrics to optimize content strategy, A/B testing, and audience targeting.
    • Develop and execute comprehensive B2B lead generation strategies, establishing automated workflows for sustained outreach.
    • Direct and execute end-to-end digital performance campaigns, leveraging deep data analytics to maximize audience engagement and ROI for international market leaders (including L'Oréal, Vichy, and Garnier).
    Performance Marketing Prozessoptimierung Social media Lead generation Brand content
  • APCOA GmbH
    Sales Manager, Property Management
    REAL ESTATE
    April 2024 - Today (2 years and 3 months)
    Stuttgart, Germany

    Project & Sales Manager Urban Hubs (Interim / Contractor)


    Fully accountable for driving strategic B2B partner acquisitions and orchestrating cross-functional operations for Europe’s market leader in parking infrastructure. Officially commended by executive HR and Director levels for outstanding self-reliance, strategic agility, and delivering flawless project outcomes under corporate governance frameworks.

    • Cross-Functional Synchronization: Acted as the core interface between international Legal, Corporate Sales, and Field Operations to structure, negotiate, and finalize complex B2B commercial frameworks.
    • Data-Driven Market Intelligence: Conducted rigorous multi-channel market research and target account mapping to identify high-value commercial channels and optimize sales funnels.
    • Project Governance & Progress Control: Established systematic monitoring workflows to track project milestones, manage timelines, and mitigate risks to ensure precise goal achievement.
    • Verified Performance Excellence: Earned the highest corporate evaluation for maintaining a highly collaborative, exemplary professional conduct while introducing a forward-thinking openness to innovative operational ideas.

    Key Skill @ this role

    • Stakeholder Management
    • Project Lifecycle Tracking
    • Contract & Framework Coordination
    • B2B Partner Acquisition
    Lead generation Salesforce ITIL Change Management Scrum
  • Setlog GmbH,
    Sales & Marketing Manager, Software as a Service (SaaS)
    May 2022 - March 2024 (1 year and 10 months)
    44 Bochum, Germany
    Spearheaded B2B lead generation and targeted outreach campaigns using
    • •
    • • advanced CRM systems (HubSpot). Managed affiliate programs, integrating tracking parameters to monitor performance and conversion metrics. Conducted data-driven market analysis (SWOT, Balanced Scorecard) to guide strategic marketing decisions. Identified operational risks and developed data-backed mitigation strategies.

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Education

  • Diplom-Kauffrau (Business Administration)
    Friedrich Schiller University
    2012
    Diplom-Kauffrau (Business Administration)
  • SCRUM Master
    SCRUM Foundation
    SCRUM Master

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