Freelancer profile translated to English.
Back to original languageAbout Eugénie
Growth marketing l Growth hacking l CRM l Digital Marketing
Welcome!
I am Eugénie, a passionate marketer and freelancer with 6 years of experience in major international luxury groups and 2 years as Marketing Manager at Avantage Business, a SaaS CRM editor.
A true marketing jack-of-all-trades, I support companies of all sizes in their AARRR challenges, combining strategic vision with operational execution.
My expertise:
- CRM & Data Marketing:segmentation, email/transactional campaign design, customer acquisition & loyalty.
- Digital Marketing & Social Media:social media management, editorial content creation, digital campaigns.
- Marketing & Communication Strategy:definition of 360° marketing and communication plans, project management, event organization.
- Customer Experience & Retail:customer journey improvement, commercial animations, retail operations.
- Monitoring & Optimization:reporting, results analysis, and continuous adjustments to maximize impact.
- Operational & Versatility:from strategy to execution, I adapt to your needs.
✨ My approach: pragmatic, precise, results-oriented, and always customer-centric.
Feel free to contact me, I would be delighted to discuss your projects.
See you soon!
Eugénie H.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Nice (up to 50km), Paris (up to 10km)
Experience
- Avantage Business CRMMarketing ManagerSOFTWARE PUBLISHINGJanuary 2024 - Today (2 years and 5 months)Nice, France• Definition and implementation of the marketing strategy (acquisition, loyalty, reseller network management).• Coordination with the sales team to generate leads and support prospecting.• Creation of content and campaigns (emailings, social media, sales materials).• Management of digital communication: editorial strategy, SEO, website, social media.• Coordination of cross-functional projects (new CRM version, partner webinars, client events).
- FRED JewelryEMEA Retail CoordinatorLUXURY GOODSJanuary 2022 - December 2023 (1 year and 11 months)Paris, France• Coordination and monitoring of EMEA retail network activity (12 stores).• Reporting and analysis of commercial performance.• Support for teams on CRM and clienteling topics, and KPI monitoring.• Monitoring of store renovation and opening projects.• Inventory management and inter-store transfers.• Participation in organizing the Maison's events on all clienteling topics (exhibition, High Jewelry event, Roland Garros, store events...)
- CARVENRetail CoordinatorLUXURY GOODSJune 2019 - January 2022 (2 years and 7 months)Île-de-France, France• Project manager for the opening of the Champs-Élysées Flagship store (Opened September 2021).• Coordination and performance management of the retail network.• Sales reporting and analysis.• Creation and management of retail animations in collaboration with various departments of the Maison (Visual Merchandising, e-commerce, communication...).• Inventory and retail supply management.• Creation and delivery of product training for sales teams.
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Education
- Master 2 - Programme Grande Ecole - Msc Luxury and Fashion ManagementSKEMA Business School2018Master 2 - Programme Grande Ecole - Msc Luxury and Fashion Management
- DEUG, Business and Company AdministrationIAE Lyon2014DEUG, Administration des Entreprises et des Sociétés