Freelancer profile translated to English.
Back to original languageAbout Eugenia Isabel
Degree in Social Communication Sciences (UBA) specializing in Advertising with more than 7 years of experience in digital marketing (Paid Media and content). I am responsible, self-taught, and proactive, with a great desire to learn, be part of great projects, and continue growing professionally.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- BIPIPerformance SpecialistSeptember 2022 - Today (3 years and 9 months)Madrid, SpainCreation and management of Paid Search, Social, and Display campaigns.Analysis of data and opportunities from First, Second, and Third Party Data audiences to support business decisions and campaigns. Identification and creation of KPIs.Planning, execution, and validation of new proposals to improve conversion rates.Creation of reports in data visualization and analysis platforms.Work and collaboration with specialists in analytics, design, UX, UI, CRO, development, and sales.Training of interns
- AccomPaid Media SpecialistMarch 2022 - September 2022 (6 months)Madrid, SpainPPC / Paid Media Specialist.Planning, implementation, and optimization of PPC campaigns on Google Ads, Facebook, Instagram, Twitter, TikTok, and Bing Ads platforms with the objective of lead generation.Monitoring, tracking, and measurement of campaigns in Google Analytics.Audience generation.Preparation and follow-up of campaign-related reports and interpretation.Campaign performance control: improvement proposals and account change analysis.
- TELEFÓNICADigital Marketing AnalystJanuary 2021 - September 2021 (8 months)Buenos Aires, ArgentinaStrategic planning of digital media campaigns with a lead generation objective to rapidly increase Movistar's lead and sales volume through digital channels with minimal cost and effort, feeding back management and the team with these learnings.Monitoring and optimization of advertising based on performance, ensuring excellence in the execution of digital media and supervising the strategy, implementation, and optimization of social media, Google Ads, affiliate, and programmatic buying campaigns.Coordination with creative agencies for the creation of ad hoc content for each medium.Application of agile methodologies to achieve objectives in collaboration with other company areas.
Recommendations
Be the first to recommend Eugenia Isabel
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's Degree, Communication SciencesUniversity of Buenos Aires2017Licenciatura, Ciencias de la Comunicación
- University Diploma in Project Planning with a Gender Perspective, Economics and BusinessNational University of San Martín2022Diplomatura Universitaria en Planificación de Proyectos con Perspectiva de Género, Economia y Negocios