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Malt Strategy
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Malt Tech Trends 2026
Etienne RoeserER

Etienne Roeser

🏅Head of Content │ Social Media Manager

€600/day
5 projects
Lyon, FR
8-15 years
Social Media
Editorial Strategy
Content Marketing
Communication Strategy
Brand Content

Average response time: 1 hour

Freelancer profile translated to English.
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About Etienne

🎯 I create content for yoursocial mediaYoutube, Instagram, Tiktok, LinkedIn and help you deploy effective **content strategies**.

The missions I most often carry out as a freelancer/agency:

🔎 Audit and analysis of your brand's digital status
🧭 Definition of editorial and social media strategy and benchmark (Instagram, TikTok, Youtube, LinkedIn)
đŸ§‘â€đŸ’» Community management and daily social media communication management and advertising campaigns (social ads)
đŸ“č Production of your video, audio, photo, or written content (video shooting, video editing, photo shoots, podcast production, article writing)
đŸ–‹ïž Writing video scripts, social ads, and brand content or OPS mini-series
đŸ—“ïž Creation and formatting of your publication calendar, personalized support and training for your social media teams
⚔ Response to your social media tenders (agency)

Experience:

⭐ Independent social media manager and content producer for 3 years for over 25 clients
⭐ AI trainer for 2 years (+15 clients supported)
⭐ CEO of Eastwood Content Agency

⭐ 7 years at CANAL+, social media manager for Clique, Jack, Détours, then Studio Bagel.
⭐ 1 year Head Of Content at the marketing agency Coudac, by Théo Lion
⭐ 1 year digital project manager for Merci Alfred, My Little Paris
⭐ Graduate of the marketing master's degree at Sciences Po Paris

Clients supported as a Freelancer:

đŸ€ CANAL+, Spotify, SEAT, Groupe SEB, Sanofi, Max Piccinini, Dalkia, BA&SH, Le CrĂ©dit Mutuel, Amazon, Levi's, Payfit, LegalPlace, Cygnes, L'Appart Fitness, Franklin Pet Food, Daronnes etc.

Looking forward to discussing your project together!
Consulting and Audits
Social Networks
Press and Media
Publishing
Education Companies

  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Lyon (up to 30km), Paris (up to 50km), Metz (up to 50km)

Experience

  • Max Piccinini
    Social Media Director
    EDUCATION AND E-LEARNING
    April 2025 - Today (1 year and 4 months)
    DubaĂŻ, United Arab Emirates
    đŸ”č Conception and management of multi-platform organic content strategy (YouTube, LinkedIn, Podcast, Instagram) with TOFU / MOFU / BOFU approach
    đŸ”č Repositioning of the Max Piccinini brand as a premium and legitimate reference for French-speaking business leaders (>€1M in revenue)
    đŸ”č Creation and validation of editorial line, storytelling, formats, scripts, thumbnails, and publication schedule
    đŸ”č Operational management of the creative team (editors, camera operators, graphic designer, social media manager, LinkedIn ghostwriter)
    đŸ”č Construction of a high-value content ecosystem, with a direct, inspiring, educational, and no-nonsense tone
    đŸ”č Continuous optimization of key KPIs: watch time, subscribers, organic reach, engagement
    đŸ”č Coordination of weekly production: 1 long-form YouTube video/week, 2 Shorts/day, almost daily LinkedIn posts
    đŸ”č Long-term branding objective, without direct commercial approach (no product calls-to-action)
    Social Media Strategist Content Marketing Instagram LinkedIn Expert YouTube Marketing
  • Groupe SEB - SEBLab
    Trainer in Virality & Organic Content Strategy
    SOCIAL NETWORKS
    January 2025 - May 2025 (4 months)
    Lyon, France
    Objective: train and align central teams (brand, content, graphic design, social media) around concrete levers of virality

    đŸ”č Design & facilitation of 4 thematic workshops (FR/EN)

    Workshop 1 – Understanding Virality: definitions, psychological mechanics, platforms, case studies
    Workshop 2 – Organization & Production Chain of Viral Content: clarification of roles, mapping, best practices
    Workshop 3 – Methodologies & Frameworks: IDEAS, STEPPS, HERO/HUB/HELP adapted to SEB
    Workshop 4 – Practical Application: storytelling, hook, TikTok vs. Instagram strategy, practical cases

    đŸ”č Creation of all training materials

    Visual presentations, educational frameworks, custom illustrations
    Quizzes and interactive formats to engage participants
    Consolidated support summarizing the 4 workshops, in English

    đŸ”č Production of an educational kit for international markets

    Summary support (EN) synthesizing the 4 workshops with quick wins & actionable frameworks
    Writing the script for an embodied educational video (Alex Hormozi format) filmed at SEB

    đŸ”č Strategic post-training consulting

    Strategic recommendations on central/local organization
    Construction of a roadmap for support and editorial governance (12-month vision)
    Development of a diagnostic questionnaire sent to all markets

    đŸ”č Global management & coordination

    Operational follow-up with project teams (Content Factory, Brand, Social Media)
    Presentations, adjustments, and budget recommendations for subsequent phases
    Artificial Intelligence Marketing Advice Consulting Communication Strategy
  • Chance
    Head of Content
    SOCIAL NETWORKS
    December 2024 - February 2025 (2 months)
    Paris, France
    Video Content Strategy & Production
    - Conception and production of mini-series for Instagram and TikTok
    - Optimization of existing content and elevation of quality standards
    - Development of an engaging and viral video strategy to maximize conversion and engagement
    - Creative monitoring and international benchmarking (US, UK) to anticipate and integrate video trends

    Social Media Strategy & Optimization
    - Support for Instagram and Meta Ads strategy to align branding and engagement
    - Strategic recommendations for TikTok, LinkedIn, and YouTube based on priorities
    - Selection and coordination of partners (videographers, editors, content creators)

    Analysis and Reporting
    - Monitoring of video performance and optimization recommendations
    - Regular communication on content impact (KPIs: engagement, reach, virality)
    Social Media Social Media Instagram Copywriting Audiovisual Production
Check out Etienne's experience

Reviews

5.0

Out of 4 ratings

A

Andrea

Franklin Pet Food

Reviewed on 11/5/2024

Etienne helped us redefine our social media strategy, by helping us to really take a step back, and to link it clearly with our brand positioning. He is also very operational and has supported the teams in methodology, content creation, and project management. He also has a real sensitivity for Brands, and he manages to link marketing and communication, which is rare! He is truly an excellent candidate, I highly recommend him!
E

Emma

Groupe Seb

Reviewed on 7/5/2023

The beginning of this mission with Etienne is going extremely well. The exchanges are clear and precise (and friendly). Etienne quickly grasped the Group's challenges and expectations on the subject. He very quickly implemented a serious methodology with a clear plan and deliverables. I am very satisfied with this collaboration and eagerly await achieving the set objectives together.
Show all 4 reviews

Recommendations

SH
NB
Sirina Haurani and 1 other person have recommended Etienne

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Education

  • Master in Marketing and Studies at Sciences Po Paris
    Sciences Po
    2017
    Master Marketing et Ă©tudes Ă  Sciences Po Paris
  • Bachelor, Trilingual program in Social Sciences
    Sciences Po
    2014
    Bachelor, Cursus trilingue en sciences sociales

Skill set

Content Marketing
Copywriting
Instagram
SEO
Project Management
Community Management
Marketing Communication
Content Creation
Web Writing
Writing
Content Manager
Copywriting
Copywriter
TikTok
Artificial Intelligence
ChatGPT
Midjourney
Chat GPT
TikTok Ads
Writing
Content Writing
AI
Digital Communication
Social Media
Audiovisual Production
Production Management
Video Production
Copywriting
Art Direction
Storytelling
Social Media Strategist
Video Editing
FOOH
Consulting
Content Marketing
Branding
Marketing
LinkedIn Expert
YouTube Marketing
Advice

Categories