Freelancer profile translated to English.
Back to original languageAbout Etienne
👋 About me
🎯 Media Buyer
💼 1.5 years of apprenticeship experience in the video game industry
📊 Specializing in digital advertising campaign management and optimization
🧠 Data and KPI-driven approach
🚀 My experience
🎮 Media Buyer – Gaming Industry (1.5 years)
- Management of advertising campaigns focused on awareness and consideration
- Multi-platform budget management
- Performance analysis (CTR, CPC, CPM, reach, frequency)
- Collaboration with creative and marketing teams
- Reporting and strategic recommendations
👉 This experience has allowed me to acquire strong analytical rigor and an excellent understanding of large-scale advertising mechanics.
🛠️ What I offer today
🎯 Media Buying & Performance
- Creation and management of advertising campaigns
- Continuous performance optimization (CPC, CPA, ROAS)
- Structuring of clear and scalable advertising accounts
🧠 Strategy & Consulting
- Definition of advertising objectives
- Results-oriented optimization recommendations
📈 Monitoring & Reporting
- Clear and understandable reporting
- Analysis of key KPIs
- Concrete recommendations for the future
⚙️ Platforms mastered
- Google Ads
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Twitter / X Ads
- DV360
Programmatic basics (DSP logic, targeting, bidding)
🤝 My way of working
🔍 Transparent and results-oriented approach
📊 Decisions based on data, not intuition
⚡ Responsive and available
🎯 Goal: profitability before volume
📍 Practical information
📍 Based in Île-de-France
💻 Available remotely
📆 Currently freelancing on the side, with the goal of transitioning to full-time if the results are there
💡 Why work with me?
✔ Serious and structured profile
✔ Accessible rates for SMEs / freelancers
✔ Desire to build long-term collaborations
First contact free!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Focus EntertainmentMedia BuyerSOCIAL NETWORKSAugust 2024 - September 2025 (1 year and 1 month)Paris, France- Deployment and budget management of advertising campaigns on several DSPs.- Creation of social Ads campaigns (TikTok, Meta, Reddit, X)- Creation of programmatic campaigns (DV360, Google Search, Amazon DSP) - Campaign troubleshooting, KPI analysis, and Dashboard presentation - Creation of creative briefs Precise audience creation (lookalike, retargeting, custom audiences) A/B Testing- Campaign Budget Management- Campaign accounting via SAP- Deployment of the Space Marine 2 advertising campaign which gathered over 7 million players.
- Focus EntertainmentAdvertising AssistantSOCIAL NETWORKSJanuary 2024 - August 2024 (7 months)Paris, FranceCreation of social Ads campaigns (TikTok, Meta, Reddit, X)Creation of DV360 programmatic campaignsCampaign troubleshooting,KPI analysis and Dashboard presentation Creation of precise audiences (lookalike, retargeting, custom audiences)Campaign Budget Management
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Education
- MBAISEG2025MBA
- BachelorStudi Comnicia2022Bachelor