Freelancer profile translated to English.
Back to original languageAbout Etienne
Hello,
After looking at the stats on my Hopwork account, I'm deleting everything and starting over. Basically, 7 out of 10 of you click on my profile when it appears, but only 1 out of 10 ask me if I'm available for a mission! So on September 8th, I decided to throw away my LinkedIn presentation and go for a more natural approach.
In 2010, I set up an e-commerce business, developed it, grew it with all my love, and sold it in 2014 with a little sadness, though less so when the check arrived. Why? Because I became passionate about Digital Marketing and order preparation was starting to take up too much space; I was tired of printing Colissimo labels.
After a few clients, with the digital world evolving very quickly, I absolutely wanted to stay up-to-date, so I joined the Léonard de Vinci Institute, MBA MCI class of 2016 #notscared, I finished with high honors (I had to mention it).
Today, I am an e-commerce digital consultant with a strong appetite for content marketing and Public Relations.
What I really love is helping entrepreneurs increase their revenue on their e-commerce site. Often, you're too focused on the day-to-day to get a broader perspective on your project.
Areas of expertise: tourism, connected objects, fashion, garden centers, pet stores, but I am open to other fields.
So, tell me, what are your challenges? Improving the current conversion rate, making the site faster, improving SEO, starting on social media?
English
Conversational
Can work on-site
Saint-Cloud (up to 50km)
Experience
- Oh ! PachaFounderE-COMMERCEMay 2010 - May 2014 (4 years and 1 month)Paris, FranceE-Commerce Site Manager - Founder- Development and implementation of the Web Marketing strategy (SEO, SEA, Web analytics, E-merchandising).- Press Management: Press kit, journalist contacts, meetings, product showcases.- Web Project Manager (Website, contest development to drive traffic).- Purchasing Management (USA, China, Italy, UK, and France), logistics, and customer service.- Community Management (Managing brand popularity on forums, social networks) and its e-reputation.
- Digital Marketing au FémininCEOE-COMMERCEJune 2014 - Today (12 years)Paris, FranceAfter founding an e-commerce business and developing it for 4 years, I was eager to offer my knowledge and share my passion for web marketing.Today, I am a web marketing and SEO consultant for SMEs with a strong interest in e-commerce and connected objects.Multi-talented and dynamic, my areas of expertise are numerous!- Acquisition, loyalty, and retention strategy,- Web Project Manager, implementation and coordination of digital projects,- Natural and paid referencing,- Email marketing,- Social networks, Viral Marketing, Storytelling- Web marketing monitoring via my Twitter account- Web writer, Public Relations, and partnershipsMy areas of expertise: tourism, connected objects, fashion, garden centers, pet stores.
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Education
- MBA Marketing and Internet CommerceLéonard de Vinci2017Formation en part-time sur tous les domaines liés au marketing et commerce sur Internet.