Freelancer profile translated to English.
Back to original languageAbout Etienne
🚀 Growth Engineering & GTM B2B — Scalable acquisition systems with Clay
I work in B2B across the entire go-to-market chain: from defining the ICP to activating intent signals, including data enrichment and multichannel outreach.
The goal: systems that run, not one-shot campaigns.
⚙️ What I build concretely
🟦 Clay prospecting engines: multi-source enrichment, automated scoring, email waterfall, purchase signal detection (hiring, funding, tech stack, intent data)
🟦 GTM data infrastructure: ICP segmentation, automatic lead qualification, clean synchronization with your CRM
🟦 Cold email & LinkedIn outreach sequences: copywriting, A/B testing, attribution
🟦 n8n / Make automations: workflow orchestration between Clay, CRM, and prospecting tools
📊 What it changes
👉 A predictable pipeline, based on real signals.
👉 Truly personalized approaches.
👉 Sales teams that spend their time closing, not manually qualifying.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Bordeaux (up to 40km), Lyon (up to 50km)
Experience
- OuihelpNurturing strategy and implementationHEALTH AND WELLNESSFebruary 2024 - June 2024 (4 months)👵 OuihelpOuihelp offers home care solutions throughout France with over 100 agencies and 1500 caregivers, under a mandated service model.🎯 ObjectivesQualitative and quantitative audit of the current conversion funnelDefinition of an effective lead and prospect nurturing strategyImplementation of this strategy✅ MissionsFunnel audit & lost lead calls (interviews, analyses)Definition of the new strategyMarketing CRM & Lead Scoring changeLead database optimizationCross-channel sequences (SMS, email)Conversion message A/B tests🚀 Results+40% open rates on email sequences+12% conversion gained on lost prospects+25% conversion gained on warm leads
- Elax EnergieWebsite, outbound strategy, and nurturingENERGY AND UTILITIESNovember 2022 - July 2023 (9 months)Paris, France💧 Elax EnergieElax develops solutions (sensor + platform) to reduce energy consumption for electrical systems. Their first use case is electric water heaters, for which they adjust consumption based on the actual needs of the household to generate up to 35% in energy savings.🎯 ObjectivesComplete website redesignCreation of a new graphic charterCreation of a sustainable outbound and nurturing strategy✅ MissionsCreation of the graphic charterUX/UI/copywriting for the new websiteDevelopment and integration on WebflowCreation (sequences, copywriting) and implementation of cross-channel outbound campaigns (email and LinkedIn) via Lemlist and PipedriveCreation of postcard campaigns (Manuscry)Creation of a monthly newsletter via PipedriveImplementation of an infrastructure to ensure email deliverabilityCreation of visuals for LinkedIn posts🚀 ResultsNew website reflecting their brand, increased conversionOver 40 campaigns launched, hundreds of leads generated22% click-through rate on newsletters
- Oneflex (ex Coviflex)Audit and growth strategySOFTWARE PUBLISHINGJune 2022 - November 2023 (1 year and 6 months)Paris, France🏢 CoviflexCoviflex offers a solution for implementing and managing flex office (no dedicated desks) for large corporations.Growth Audit✅ Analysis and recommendations on various growth levers (AAARR funnel)✅ Definition of the growth strategyLandings✅ Creation of dedicated landing pages for target audiencesGoogle Ads✅ Creation of 5 Google Ads campaigns related to the landing pages (monthly budget of €500)🚀 50 prospects generated in 6 monthsLinkedIn Ads✅ Creation of 3 ad campaigns per target audience (monthly budget of €1500)🚀 100 prospects generated in 10 monthsInbound Marketing✅ Influence on LinkedIn🚀 Increase from 300 to 2000 followers on the CEO's profile🚀 Creation of the Coviflex page and reaching 500 followers🚀 A significant increase in brand awareness, improvement in conversion across all other channels✅ Creation of a lead magnet🚀 30 leads generated in 4 weeks
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Education
- Environmental and Energy Process EngineerMines Nancy School2015
- Environmental engineeringChalmers2015