Freelancer profile translated to English.
Back to original languageAbout Etienne
SEO expert for several years, I help you improve your site's visibility on search engines with the goal of increasing conversions.
I adapt to your objectives to propose a tailor-made SEO strategy.
My technical background in web development (HTML, CSS) and my knowledge of CMS (WordPress, Shopify, Magento, and others) allow me to provide actionable recommendations during technical audits and assist with implementation if needed.
I intervene in the following areas:
- Advanced technical SEO audit, precise recommendations, and implementation support
- SEO competitive analysis
- Development of a complete content strategy (keyword research, brief creation, setting up the writing team, implementation monitoring, and performance analysis)
- Semantic analysis
- Implementation of editorial strategies: creation of SEO-optimized Landing Pages, management and optimization of a blog, FAQ optimization, SEO content writing
- User journey optimization and CRO
- App Store Optimization (ASO)
Feel free to contact me for your projects, I will respond quickly.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- EspaceProprioSEO ExpertREAL ESTATEJuly 2023 - July 2025 (2 years)Montréal, CanadaLeading the SEO strategy for 2 brands: RénoAssistance (80%) & DuProprio (20%)• Definition of the global SEO strategy (content, site optimization for each section, etc.) in order to increase qualified traffic and conversions to reach the business goals• Technical improvements and collaboration with the product owners & IT teams• SEO lead for a complete website redesign (with change of CMS) (4k URLs)• Internal training on SEO best practices and evangelizing SEO across the organization• Local SEO• Reporting, performance monitoring, results communication to stakeholders, continuous adaptation of the strategy
- BloomSEO SpecialistDIGITAL AND ITApril 2021 - June 2023 (2 years and 2 months)Montréal, CanadaManaged SEO projects for 30+ clients in total (e-commerce & lead generation)Technical SEO• SEO audits, recommendations with a prioritization plan, and execution• Advanced website analysis: site speed, CDNs, cookies, CMS plugins, site architectures, crawlability, accessibility, etc• Website technical performance monitoringContent SEO• Content marketing strategies supporting marketing initiatives• Development of SEO campaigns driving traffic, improving customer engagement, leads and sales• Advanced keyword research to identify gaps and new opportunities• On-page SEO optimizationsClient responsabilities• Client communication & relationships• Client consulting on effective performance solutions• Participation in RFPs (pricing, strategy, etc.)Product development• Existing deliverables improvement• New product development for the SEO department based on client needs (offer, deliverables, pricing, sales pitch, etc.)
- LabeliumSEO Account ManagerDIGITAL AND ITJanuary 2020 - March 2021 (1 year and 1 month)Montréal, Québec, CanadaManaged SEO projects for 15+ clients in total (L'Oréal - and subsidiaries, Yves Rocher, Rudsak, Delsey & more)• Handle day-to-day communication with clients on statuses, timelines, deliverables, reporting, and various ad-hoc requests• Develop and provide SEO content strategies, best practices, and guidelines for upcoming product launches, product line updates, and site relaunches• Weekly and Monthly analytics and reporting• Evaluation of new clients and strategy development• Strategy execution, measuring and modification• Technical SEO analysis (site audits)• Competitor analysis and tracking
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Education
- Master's in E-marketingIAE Montpellier2019
- Bachelor's in Management Sciences and TechnologiesIAE Montpellier2017
Certifications
- OnCrawl Rocket ProgramOnCrawl2021