Freelancer profile translated to English.
Back to original languageAbout Etienne
Are you looking for a "Curious Pen"?
... YOU ARE IN THE RIGHT PLACE! 📌
An advertiser since 2014, I now support creators, companies, associations, or artists who wish to boost their image and give their brand the personality it deserves through the power of storytelling.
☝️ EDITORIAL
> Tone of voice
> Manifestos
> Talking points
> Speeches / Arguments
> Biography / Summary
> Press kit
👊 COPYWRITING
> Big Idea
> Concept / Writing
> Storytelling
> Activation
🎬 PODCAST
> Script
> Interview writing and conducting
> Creation from A to Z (script, casting, recording, and music included)!
- - - - - -
SOME ACHIEVEMENTS (PODCAST):
• "RAPATRIÉS" (REPATRIATES): Writing, directing, and production of a 3-episode podcast, sound fiction for LE FIGARO & ALLIANZ TRAVEL
• "LES VOYAGES DE COS D'ESTOURNEL" (THE JOURNEYS OF COS D'ESTOURNEL): Direction and production of an audio series for the famous Cos d'Estournel castle
SOME ACHIEVEMENTS (STRATEGY):
• LA MAISON DU CHOCOLAT > Brand platform + Editorial Branding
• ASSOCIATION POUR LA PRÉVENTION ROUTIÈRE (ROAD SAFETY ASSOCIATION) > Communication platform
• CIDRES DE FRANCE (FRENCH CIDERS) > Communication platform + Digital campaign
• LA COMPAGNIE DES ALPES (THE ALPS COMPANY) (CX Awards 2022) > 360° communication campaign
• TWININGS (Effie Awards 2020) > Brand platform + TV, digital campaign
• LA TISANIÈRE > Brand platform + TV, digital campaign
• RENAULT > Product launch support
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Poesie PoesieCreative StrategistENTERTAINMENT AND LEISUREMarch 2022 - Today (4 years and 3 months)Paris, FranceProduction of new narratives and soundscapes• AUDIOTELLING & COPYWRITING• BRANDED PODCAST & STRATEGIES• SOUND IDENTITY & SIGNATURE
- ISOSKELEHead of Strategic PlanningRESEARCHSeptember 2020 - February 2022 (1 year and 5 months)Île-de-France, France• Definition of marketing strategies and targeting (RFPs, sales lead activations, Non-Profit)• Leading the Strategic Planning department (forums, studies, and barometer)• Training, management, and support of a junior teamB2C CLIENTS: LA COMPAGNIE DES ALPES, ASSOCIATION POUR LA PREVENTION ROUTIERE (APR), TRYBA, CHÂTEAU DE BERNE, CORSICA FERRIES, COMPAGNIE COLONIALE, DEMECO, EMOOVZ
- So BangStrategic PlannerSOCIAL NETWORKSFebruary 2018 - September 2020 (2 years and 7 months)Île-de-France, France• Definition of advertising, digital, and social media activation strategies (benchmark, creative brief, definition of brand platform, communication platform, writing of recommendations and strategic notes)• Consulting assignments (definition of marcom strategies, internal & external audits, personal branding)• Technological watch and trend analysis (monitoring, consumer behavior studies, and insight research)• Development of the agency's strategic planning tools• Design and facilitation of workshops• Monitoring of creative development and campaign productionCLIENTS / B2C: Twinings (Effie Awards 2020), La Tisanière, Renault, Inter Rhône, La Maison du Chocolat, Scatola del Tempo, Van Cleef & Arpels...B2B: Gravotech, Geneo, Placo Isolation…
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Education
- Master 2 in Strategic Communication and Marketing, Communication, Advertising and MediaCELSA - School for Higher Studies in Information and Communication Sciences2014Master 2 en Communication Stratégique et Marketing, Communication, Publicité et Média