Etienne Beseme

Expert in tracking and tagging plans, I specialize in conversion tracking and the reliability of marketing data through tools like Google Tag Manager, Google Analytics (GA4), server-side tracking, and Consent Mode. Not to mention the CRO aspect.

I assist e-commerce, lead generation, and SaaS players in implementing and optimizing their tracking, from initial audit to full deployment.

🔍 My Expertise

Definition and implementation of tagging plans

Design of a comprehensive tracking plan aligned with your business objectives

Integration of major tools and platforms:

Meta (Pixel & CAPI)

Google Analytics (GA4)

Google Ads (conversions & advanced remarketing)

TikTok, Pinterest, Snapchat (pixels & API)

Implementation of server-side tracking

Deployment of a robust server-side architecture

Integration of conversion APIs

Reduction of data loss and bypassing of ad blockers

Improvement of data quality for steering and optimization

Consent Management (GDPR & CMP)

Integration of CMPs: Cookiebot, Axeptio, Didomi, OneTrust…

Configuration of Google Consent Mode v2 and Microsoft Consent Mode

Dynamic triggering of tags based on user consent

Training & Skill Development

Google Analytics (GA4) training

Tracking & Conversion Monitoring training

Support for marketing and technical teams

Performance Consulting

Definition and monitoring of KPIs

Structuring tracking to serve business objectives

Data-driven decision-making support

⚙️ My Methodology

Audit of your tracking ecosystem (video call)

Analysis of objectives and design of the tagging plan

Implementation, testing, and production deployment

Monitoring phase to ensure data reliability

Regular follow-up (weekly or monthly as needed)

Thanks to my experience in agencies and as a client, I fully integrate business challenges into my recommendations.