Freelancer profile translated to English.

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Description

I help companies and practitioners identify why decisions hesitate, even when the offer is of quality.

My work focuses on reducing uncertainty, projection, and risk perception in high-stakes decisions.

I offer, among other things:

Premium Real Estate Decision Auditing (ads, pages, contact journeys)

Auditing of journeys and pages in aesthetics and cosmetic medicine

The objective is to identify friction points, areas of uncertainty, and reassurance levers that influence the decision.

Before supporting projects with high involvement, I worked in sales, service, and entrepreneurship.

This experience taught me to observe what truly drives a decision forward – or blocks it.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Projet Perso
Writing a 40-page Wellness Ebook (Structure, Storytelling, and Reader Engagement)
HEALTH AND WELLNESS
April 2026 - April 2026
Genève, Switzerland
Complete writing of a 40-page ebook in the wellness field.

Content structuring
Fluid and engaging writing
Construction of a progressive reader journey

Project completed under a pen name (Elysia).
Product Storytelling & Narrative Universe Creation
Mon parcours
Pre-Copywriting Journey: Client Psychology & Buying Journey
September 2007 - Today (18 years and 11 months)
Geneva, Switzerland
Restaurant (Waitress / Commis)
Quick reading of expectations, priority management, and service orientation in fast-paced environments.

Ethnic Boutique (Sales Advisor → Purchasing Manager)
Identifying what attracts, sourcing the right pieces abroad, and telling their story to trigger purchase: my first product storytelling school.

Establishment Manager
Commercial steering, profitability, events: a concrete vision of what makes a business run – and a customer return.

Museum (Hostess)
Adapting my speech to each visitor, reading non-verbal cues, anticipating needs, and streamlining the experience.

Airport (Reception & Assistance Agent)
Managing emergencies, reassuring with clarity, staying calm under pressure: a true school of diplomacy and reactivity.

Drum School (Receptionist / Administrative Assistant)
Reception, coordination, file and billing management: the balance between interpersonal skills, rigor, and organization.

→ What I bring today in copywriting: An embodied understanding of decision-making mechanisms. I don't imagine client avatars, I've encountered, listened to, and understood them for a decade
Appropriate & Adapted Tone Adaptation of Tone and Style According to the Target Audience Objection Handling Product Storytelling & Narrative Universe Creation Buying Psychology & Customer Behavior Analysis