Ethan Marchand

I joined Skyted as a communications specialist, with responsibilities primarily focused on content creation.

As projects progressed and trust grew, my scope gradually expanded, allowing me to engage in more cross-functional communication tasks, coordinate different profiles, and participate in the strategic thinking for numerous projects.

This evolution led me to collaborate daily with engineers, acousticians, developers, and marketing and creative teams. Understanding their constraints, bridging their expertise, and building coherent communication quickly became an essential part of my work.

Beyond the deliverables (visual identity, graphic content, photo, video, motion design, digital communication, and events), I progressively developed a more holistic view of projects.

I consolidated a conviction that still guides me today: a successful project relies not only on the quality of its execution but also on understanding the need it addresses, the ability to foster dialogue between different disciplines, and the relevance of the choices made throughout the project.

Stella 1982 allowed me to contribute to the creation of a brand from its very first conceptualizations. Long before designing a website or visual identity, it was essential to understand the project's story, its ambitions, and the values it aimed to convey.

Through ongoing discussions, my role naturally expanded to encompass the entire brand development process: defining positioning, art direction, visual identity, e-commerce site design, photoshoot preparation, creation of communication materials, and coordination of project milestones.

This comprehensive approach reinforced a way of working that I particularly appreciate: taking the time to understand before creating. Every decision, whether strategic, graphic, or technical, gains more meaning when it is part of a larger vision.

Beyond the deliverables, this collaboration exemplifies my approach to projects: guiding an idea from conception to completion, facilitating dialogue between different expertise, and ensuring that every choice serves a coherent brand identity.

CLC Avenir+ was the first project where I supported a client from the initial idea to its final realization.

The objective was not simply to create a website, but to understand their business, approach, and the values they wished to convey, and to translate them into a digital presence that was true to their identity.

Our discussions gradually led to the structuring of the project as a whole: website architecture, content organization, design of various pages, natural referencing optimization, and guidance on functional and graphic choices.

This collaboration confirmed an approach that perfectly suits me: taking the time to understand a project before proposing a solution. Every decision is designed to meet a real need, prioritizing the coherence of the whole over the accumulation of features.

Beyond the website itself, this mission allowed me to assist a client in transforming a vision into a sustainable, scalable communication tool adapted to their business.