Esther Villanueva Plaza

I am Esther Villanueva, acommunication and content strategistwith over 20 years of experience, helping technical and corporate companies (PropTech, Industry, Tourism, and Technology) transform their digital presence.

My approach is not about “posting for posting’s sake,” but rather a methodology that combines journalistic rigor with a strategic vision of corporate communication and content marketing to achieve three objectives: visibility, authority, and brand positioning.

How can I help you today?

Content Strategy & SEO:I create editorial calendars tailored to each company’s audience and objectives. I don’t just write articles; I create digital assets that attract qualified traffic and resolve your ideal client’s doubts.

LinkedIn B2B & Social Media:Professional management of communities where decision-makers are found. Specialist in transforming company profiles into industry leaders (as I have done with Prinex Real Estate).

Branding & Storytelling:I develop key messages and value propositions that differentiate your brand in saturated markets.

Corporate and Crisis Communication:From press releases to contingency plans, including relations with specialized media and journalists.

Why work with me?I bring the perfect balance between senior experience and digital agility(content management tools, metrics analysis, and the latest social media trends).

I have worked for brands like Prinex Real Estate, Kidde, Epiroc, and Doctors Without Borders, adapting to high-demand environments.

✅ Authentic content, thoughtfully crafted and targeted to your audience.

✅ Creation and implementation of a B2B communication strategy that positions your brand with authority and credibility.

✅ Professional communication and social media work, understanding your sector, business, and clients from day one.