Freelancer profile translated to English.

Description

As a consultant then CMO, I have worked for international leading or challenger brands in declining, highly competitive, or hyper-growth markets.

I have become a specialist in brands in transition, for both marketing and communication, as well as business aspects.

My approach for 18 years: to make the brand the tool for strategic alignment & motivation, differentiation, and value creation.

My experience has shown me that brand management is a formidable lever for transformation and performance.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 20km)

Acteur majeur international
Consulting / E-Retail Expertise
WINE AND SPIRITS
September 2020 - October 2020 (2 months)
Paris, France
Mission: Accelerate E-Retail development
Scope: Global, mainly US & Asia
Concrete actions:
- Implementation of an audit methodology
- Formalization of a training tool (tools, processes, use cases...)
- Market analysis
Consulting E-retail International Management
LVMH
Consulting - Digital & E-Retail Expertise
LUXURY GOODS
March 2020 - June 2020 (4 months)
Paris, France
Mission: Accelerate & optimize E-Retail / Perfumes & Cosmetics Division
Scope: EMEA & US
Concrete Actions:
- Coordination of the group's media agencies
- Audit of the group's various brands' needs
- Formalization of a training tool + concrete action plan + implementation methodology (including RACI matrix)
Consulting E-retail Training Sales Strategy Team Management
QOBUZ
Chief Marketing Officer
LUXURY GOODS
June 2018 - February 2019 (9 months)
Pantin, France
Objective: 1 year to double revenue in a turnaround context
Scope: 12 countries
Concrete actions:
- Restructure the value proposition (segmentation, targets, offers, positioning)
- Build the 5-year business plan
- Implement detailed KPI monitoring (ARPU, LTV, Churn...).
- Build an acquisition strategy and plan (PPC, Affiliate, Social, partnership)
- Implement CRM (upsell/retention).
- Organize customer service.
- Organize the marketing team: brand, performance, customer, data. Coach >15 people + senior consultants.

Results: In 4 months, new offer and brand + optimized customer journey. New customers x 3 in 6 months. Upselling campaigns with an average conversion of 45%. 2018-19 REVENUE = +70% YOY.
Corporate Strategy Traffic Acquisition CRM Team Management Positioning Strategy Customer Journey Growth Hacking