ESFreelancer profile translated to English.
Back to original languageAbout Esther
Passionate about the hotel and restaurant industry, I have spent nearly 10 years supporting exceptional establishments in developing their image, defining their marketing strategy, and creating memorable experiences for their clients. Lifestyle hotels, contemporary luxury, high-end restaurants, festive venues: my career has been built on unique projects where the product, tone, and brand identity make all the difference.
Specializing in digital communication and marketing, my expertise allows me to build solid, business-oriented 360° strategies where no channel is overlooked or underestimated. Positioning, image, content, SMA, SEA, SEO, social media management, CRM, influencer marketing, press, and events – I enjoy implementing effective and clever cross-channel campaigns with quantifiable results.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Turkish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Bulldozer GroupMarketing & Communication ConsultantRESTAURANTS AND FOOD SERVICEMarch 2025 - May 2025 (2 months)Paris, FranceStrategic support mission for two restaurants (one open, one opening) on all-encompassing marketing and communication aspects.Audit of existing situation for Suelo restaurant and writing of a 360° communication/marketing plan for the rest of the year.Implementation of performance monitoring and analysis tools.Setup of various communication channels.Development of the pre-opening strategic plan for the UNI restaurant and the opening strategy.
- TOO HôtelHead of Digital Communication & MarketingJanuary 2023 - October 2024 (1 year and 9 months)Paris, FranceSTRATEGY• Implementation and monitoring of the annual Communication & Marketing Plan.• Monitoring of the annual budget and advertising investments.• Implementation and monitoring of the PR & Influencer strategy, France & global.• Management of digital, PR & influencer agencies in France and abroad.• Monitoring of the corporate strategy.
- TOO HôtelDigital ManagerHOSPITALITYJanuary 2022 - January 2023 (1 year)Paris, FranceDIGITAL MARKETING• Definition and implementation of the digital strategy (SEO, SEA, Social Ads, OTA Ads, ROI & KPIs).• Monitoring of implementation with agencies and partners.• Definition and supervision of the content strategy (organic & paid).• Project management of the website (landing page, then final website) and administration after launch.• Analysis of results on Google Analytics.• Implementation of digital tools and procedures necessary for the hotel's integration on digital platforms (OTAs, etc.).• Development of the newsletter calendar and management of databases.INFLUENCE• Implementation of the influencer strategy in France and abroad.• Development of partnerships and influencer stays.• Negotiation of content based on needs and current events.
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Education
- Wine Tasting Aptitude Certificate - Level 1Certificat d'aptitude à la dégustation du vin - Niveau 1
- Master's Degree 2ISCOM2016International Global Communications