Freelancer profile translated to English.
Back to original languageAbout Esther
Motorcycle enthusiast since I can remember, I am passionate about writing, communication, marketing, and social media. Creative, curious, and analytical, I have over 4 years of experience in the field of communication. During this time, I have developed skills in public relations, media management, and marketing.
I strive to understand my audience's needs and use my skills to build strong relationships and generate a positive impact.
I love exploring new ways to reach my audience and connect them with my passion. This led to the creation of my major project: "Una Motera Cualquiera," awarded Best Blog in the Motor and Mobility category at the XV 20Blogs Awards by the newspaper 20minutos.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Una Marketera CualquieraFreelance DigitalSOCIAL NETWORKSOctober 2023 - Today (2 years and 10 months)Madrid, SpainPersonal project focused on creating digital marketing strategies and social media management, especially for brands looking to grow on platforms like Instagram and TikTok. As "Una MarketerA Cualquiera," I develop engaging content and high-impact campaigns that enhance brand visibility and increase interaction with the target audience.Responsibilities and achievements:
- Design and execution of personalized social media strategies focused on follower acquisition and retention.
- Creation of visual and written content, including videos, reels, and graphics, that drive engagement and reinforce brand identity.
- Metrics analysis to optimize campaign performance and ensure client objectives are met.
- Collaboration with clients in defining their value proposition and aligning their social media with their business goals.
This project has allowed me to apply digital marketing and content creation skills creatively and effectively, helping various brands stand out in a competitive environment. - Una Motera CualquieraBlogger, Social Media Manager, and Content CreatorSOCIAL NETWORKSJanuary 2020 - Today (6 years and 7 months)Madrid, SpainAwarded Best Blog in the "Motor and Mobility" category at the XV edition of the 20Blogs Awards by 20 Minutos.Finalist for Best Blog in the "On Wheels" category at the XIV edition of the 20Blogs Awards by 20 Minutos.Finalist in the Entertainment category at the XVII Edition of the 20Minutos Creators Awards.Finalist for the "Internet Day" Award in the "Personal Brand and Creators" category.Web Design using WordPress and Elementor, also applying CSS.Management of written and audiovisual content.Management of Social Media and SEM & Paid Social Campaigns.Web Analytics.Creation and management of my social profiles:Instagram: 20kTikTok: 70K
- Mimotoparking.comDirector of Communication and Commercial RelationsTRANSPORTATIONNovember 2021 - May 2023 (1 year and 6 months)Madrid, SpainPlanning and execution of social media strategies.Generation of audiovisual content for social media.Maintenance of website content.Organization of events.Management of commercial agreements.
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Education
- Master's Degree, Digital Marketing and E-commerceENEB - European Business School of Barcelona2019Máster, Marketing Digital y Comercio Electrónico
- ThePowerDigitalMarketing Program, Marketing ExpertThePowerMBA2021Programa ThePowerDigitalMarketing, Marketing Expert