Esther Lebrument

I held the position of Marketing Manager, responsible for managing the marketing team, overseeing marketing activities, coordinating projects, and client follow-up. I also developed comprehensive marketing strategies for the company, specializing in IT project management.

I held the position of Marketing Manager at a company specializing in luxury yachting in Indonesia, managing a fleet of 7 high-end yachts. In this role, I was responsible for managing a multidisciplinary marketing team and implementing a growth marketing strategy focused on acquisition, awareness, and loyalty.

My role included launching and monitoring digital marketing projects, developing brand identity (branding, positioning, storytelling), and creating and optimizing social media presence to reach a discerning international clientele.

I led multi-channel digital campaigns, implemented content strategies, managed collaborations with luxury influencers, and oversaw all actions aimed at enhancing the fleet's value and generating qualified leads in an ultra-competitive niche market.

As Marketing Manager for AGY Indonesia & Thailand, I am responsible for managing social media, press relations, and email marketing (EDM), as well as implementing targeted marketing strategies for yacht charter, dealership, and custom yacht construction activities.

My role is part of a comprehensive approach aimed at strengthening brand awareness, generating qualified leads, and positioning AGY as a key player in the luxury yachting industry in Southeast Asia.

I lead the digital content strategy, coordinate social platform activations for a high-end clientele, and ensure brand image consistency across all channels. I also work on communication materials, promotional campaigns, and the promotion of new or managed yacht projects, in coordination with sales and technical teams.