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Esther B.EB

Esther B.

Product Designer SaaS | CRM & Landing Pages

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Esther

Product designer specializing in SaaS, I help startups and companies design and redesign complex business tools (CRM, dashboards, internal applications) and high-conversion landing pages.

My approach combines analysis of business objectives, user research, and conversion-centered design. Through wireframes, Figma prototypes, and user testing, I create fluid interfaces that facilitate adoption, improve engagement, and increase conversion.

Recent results:
– Redesign of an insurance CRM: +30% adoption and –25% data entry time for teams.
– Design of a SaaS dashboard: +15% customer retention.
– Creation of SaaS landing pages: +20% conversion rate.

Process:

Exploration & Scoping: audit of existing product, user interviews, and competitive analysis.

Ideation & Wireframing: definition of user flows, creation of functional mockups.

UI Design & Prototyping: building a design system and interactive Figma prototypes.

Testing & Iterations: user testing, performance measurement, and conversion optimization.

Handoff: collaboration with the development team, delivery of assets, and post-launch monitoring.

Tools: Figma, Webflow, Notion, Maze.

Available for: CRM or dashboard redesign, SaaS MVP creation, landing page design, and UX/conversion audits.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Modulassur
    Product Design
    BANKING AND INSURANCE
    August 2021 - January 2024 (2 years and 5 months)
    Paris, France
    Mission:Complete redesign of the internal CRM used by sales and administrative teams for contract and claims management.

    As part of the modernization of their business tool, Modulassur wanted to improve the ergonomics and performance of their existing CRM, which had become complex and not very intuitive for users.

    I supported the product team throughout the UX/UI design cycle to simplify user flows, optimize data readability, and facilitate adoption by internal teams.

    Objectives:

    Simplify user flows and reduce cognitive load

    Improve information readability and data hierarchy

    Facilitate onboarding for new employees

    Create a modern, consistent, and scalable interface

    Methodology:
    1. UX Audit & Business Understanding

    Analysis of existing user flows and identification of friction points

    Gathering needs from sales and administrative teams

    Benchmarking of comparable CRM and SaaS tools

    2. Structuring & Wireframing

    Redesign of the information architecture

    Creation of wireframes for key modules (dashboard, client files, case management)

    Simplification of forms and complex workflows

    3. UI Design & Prototyping

    Design of a design system to ensure consistency and scalability

    Creation of high-fidelity mockups and interactive Figma prototypes

    Work on visual hierarchy and data readability

    4. Product & Technical Collaboration

    Regular exchanges with the development team to ensure feasibility

    Delivery of assets and design documentation

    Post-implementation monitoring and adjustments
    UI/UX Design Product design Dashboard CRM Landing page
  • Dix-huitième avenue
    UI UX Designer
    REAL ESTATE
    May 2020 - August 2020 (3 months)
    Paris, France
    UX/UI redesign of the real estate website: new information architecture and simplified user journeys.

    Responsive design and creation of Figma mockups.

    Result: a 25% increase in contact requests via the site.

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Education

  • Digital Product Manager
    EEMI
  • Marketing Manager
    Openclassroom

Certifications

  • Webflow Certification exam, Layout Level 1
    Webflow
    2022

Skill set

Categories