Freelancer profile translated to English.
Back to original languageAbout Esther
Product designer specializing in SaaS, I help startups and companies design and redesign complex business tools (CRM, dashboards, internal applications) and high-conversion landing pages.
My approach combines analysis of business objectives, user research, and conversion-centered design. Through wireframes, Figma prototypes, and user testing, I create fluid interfaces that facilitate adoption, improve engagement, and increase conversion.
Recent results:
– Redesign of an insurance CRM: +30% adoption and –25% data entry time for teams.
– Design of a SaaS dashboard: +15% customer retention.
– Creation of SaaS landing pages: +20% conversion rate.
Process:
Exploration & Scoping: audit of existing product, user interviews, and competitive analysis.
Ideation & Wireframing: definition of user flows, creation of functional mockups.
UI Design & Prototyping: building a design system and interactive Figma prototypes.
Testing & Iterations: user testing, performance measurement, and conversion optimization.
Handoff: collaboration with the development team, delivery of assets, and post-launch monitoring.
Tools: Figma, Webflow, Notion, Maze.
Available for: CRM or dashboard redesign, SaaS MVP creation, landing page design, and UX/conversion audits.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ModulassurProduct DesignBANKING AND INSURANCEAugust 2021 - January 2024 (2 years and 5 months)Paris, FranceMission:Complete redesign of the internal CRM used by sales and administrative teams for contract and claims management.As part of the modernization of their business tool, Modulassur wanted to improve the ergonomics and performance of their existing CRM, which had become complex and not very intuitive for users.I supported the product team throughout the UX/UI design cycle to simplify user flows, optimize data readability, and facilitate adoption by internal teams.Objectives:Simplify user flows and reduce cognitive loadImprove information readability and data hierarchyFacilitate onboarding for new employeesCreate a modern, consistent, and scalable interfaceMethodology:1. UX Audit & Business UnderstandingAnalysis of existing user flows and identification of friction pointsGathering needs from sales and administrative teamsBenchmarking of comparable CRM and SaaS tools2. Structuring & WireframingRedesign of the information architectureCreation of wireframes for key modules (dashboard, client files, case management)Simplification of forms and complex workflows3. UI Design & PrototypingDesign of a design system to ensure consistency and scalabilityCreation of high-fidelity mockups and interactive Figma prototypesWork on visual hierarchy and data readability4. Product & Technical CollaborationRegular exchanges with the development team to ensure feasibilityDelivery of assets and design documentationPost-implementation monitoring and adjustments
- Dix-huitième avenueUI UX DesignerREAL ESTATEMay 2020 - August 2020 (3 months)Paris, FranceUX/UI redesign of the real estate website: new information architecture and simplified user journeys.Responsive design and creation of Figma mockups.Result: a 25% increase in contact requests via the site.
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Education
- Digital Product ManagerEEMI
- Marketing ManagerOpenclassroom
Certifications
- Webflow Certification exam, Layout Level 1Webflow2022