Freelancer profile translated to English.
Back to original languageAbout Ester
UX and Service Designer with over 9 years of experience. I help entrepreneurs, small businesses, and institutions willing to generate a positive impact in their environment to design online and in-person experiences. Using Service Design and Strategic Design as methodologies, I mentor and guide so that design becomes a support for their business, adds value to their clients, and is always aligned with their purpose.
I believe in the responsibility we have as designers when creating Products and Services that are sustainable from a human and environmental point of view. To achieve this, I start from diversity and explore how a feminist and intersectional perspective can benefit us all.
Based in Spain, I am currently open to in-person and remote collaborations.
You can see more on my website and on my IG @esterserraz
English
Fluent
Spanish
Native or bilingual
German
Conversational
Remote only
Primarily works remotely
Experience
- ISDI, IED, ITA, in-mociónTrainerEDUCATION AND E-LEARNINGSeptember 2013 - Today (12 years and 8 months)Madrid, SpainI have worked on several occasions as a trainer for Design Thinking, Service Design, UX, and prototyping.
- Global Medical TechnologyCustomer Support Experience RedesignMEDICALAugust 2018 - December 2018 (5 months)Nueva York, United StatesThe project's objective was to identify the main pain points that the company's most important clients had when managing shipping issues. It was one of the most important companies in the US, so large volumes of claims had to be managed. We understood, through interviews and shadowing, how customer service processes worked, mapped the user journey, and defined the ideal Customer Journey.Internal communication of research results, as well as the justification of design decisions made in this first User Experience proposal, was very important.
- BancoDesign of a Financial Inclusion and Productive Insertion PlatformPUBLIC SECTORSeptember 2016 - May 2017 (8 months)Bogotá, ColombiaThe project's objective was to explore the needs and desires of micro-entrepreneurs in Colombia, later called “Protagonists of Progress,” and to define a solution based on them that would provide value for them and support their development.During the project, we conducted exhaustive research that included different regions of Colombia and created a Strategic Vision that served as the basis for the Experience design. The key artifacts that defined the experience were designed to be validated by users later.Subsequently, an initial brand image approach was designed for the selected concept.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Digital Media Design and Multimedia DesignElisava2010
- Systems Practice+Acumen2017Formación de 11 Semanas. Systems Practices es una metodología que permite analizar entornos complejos y descubrir dinámicas que tienen el potencial de generar impacto. El curso, a partir de un proyecto, me permitió aprender los pasos a tener en cuenta para comprender un sistema y analizarlo para encontrar posibles palancas de cambio.