About Ester
Swedish
Native or bilingual
English
Native or bilingual
Experience
- The Agency The NetherlandsSocial Media ManagerREAL ESTATEOctober 2023 - Today (2 years and 10 months)Amsterdam, NH, NetherlandsMarketing & Brand Strategy Manager – The Agency (Amsterdam, Netherlands)[REMOTE - IN ENGLISH]*Since October 2023I led the entire marketing strategy and brand positioning for the Amsterdam office of The Agency, one of the world leaders in luxury real estate.Much more than a social media manager role, I shaped the complete brand identity in the Dutch market: creation of powerful digital campaigns, local storytelling adapted to an international clientele, and building a coherent brand image, both faithful to The Agency's global prestige and rooted in Dutch aesthetics.Highlights:
- Development and execution of a 360° marketing strategy, including social media, press relations, digital content, events, and local partnerships
- Management and development of social media presence, focused on engagement, lifestyle, and lead generation
- Supervision of content creation (photo, video, writing) and all brand communications — from property launches to executive statements
- Adaptation of The Agency's global identity to the Dutch market while ensuring consistency with the Los Angeles headquarters
- Direct collaboration with agents to design tailor-made campaigns for exceptional properties
- Establishing The Agency Amsterdam as a bold and essential player in the high-end real estate market
In summary: I built the brand, told the story, and positioned The Agency as *the* reference in Amsterdam. - TRUFFLE Ventures VC (Venture Capital)Private Personal AssistantTECHMarch 2023 - December 2024 (1 year and 9 months)Amsterdam, NH, NetherlandsPersonal Private Assistant to Successful EntrepreneursMarch 2023 to December 2024[IN ENGLISH]At the heart of the professional and personal lives of high-impact entrepreneurs, I held a key role combining rigor, autonomy, and strategic vision.Much more than simple logistical management, I supported my clients in the smooth organization of their daily lives (schedule, travel, appointments), while actively assisting them in their marketing reflections, repositioning, and business development.Acting as a right-hand person and a safeguard, I helped create clarity, time, and momentum so they could focus on what matters most: developing their vision.
- BIYUSocial Media ManagerRETAIL (LARGE RETAILERS)August 2022 - February 2023 (7 months)Amsterdam, NetherlandsSocial Media Manager – BIYU (Amsterdam)August 2022 - February 2023[IN ENGLISH]Responsible for social media strategy and management for BIYU, an innovative startup for on-demand premium item rentals. I developed the brand's digital presence in Amsterdam, creating engaging content, managing campaigns, and boosting awareness among an urban, curious, and eco-responsible audience.
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Education
- Bachelor's DegreeVrije Universiteit Amsterdam (VU Amsterdam)2023International Business Administration