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Ester De LucenaED

Ester De Lucena

Web designer • Digital solutions for medical practices

€770/day
Berlin, DE
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ester

I support medical practices, health centers, and medium-sized companies in professionally building their digital presence and simplifying processes through intelligent digital solutions.

Through my many years of experience in the healthcare sector, I know the daily challenges in medical practices and clinics firsthand: high administrative effort, many telephone inquiries, shortage of skilled workers, and limited time for patients.

This is exactly where I come in.

I develop modern websites that are much more than a digital business card. My goal is to structure information clearly, inform patients better, reduce administrative effort, and build trust at the same time.

My range of services includes, among others:

• Professional websites (WordPress)
• SEO optimization
• Google Business Profiles
• Digital patient communication
• Structured information areas and FAQ systems
• Applicant and career sections
• Strategic consulting on digital visibility

I work in a structured, reliable manner and with a high standard of quality. I combine business management thinking with a deep understanding of healthcare processes.

My aim is not just to create a website, but to develop digital solutions that save companies time in the long run, build trust, and support sustainable growth.

If you are looking for a partner who understands both the technical implementation and the needs of your patients, customers, or employees, I look forward to your inquiry.
  • German

    Native or bilingual

  • Portuguese

    Native or bilingual

  • Spanish

    Conversational

  • English

    Basic

Remote only
Primarily works remotely

Experience

  • De Lucena Digitales Marketing
    Founder | De Lucena Digital Marketing
    DIGITAL AND IT
    January 2025 - Today (1 year and 6 months)
    Berlin, Germany
    De Lucena supports medical practices, clinics, and healthcare companies in the professional digitalization of their patient communication.

    We develop modern practice websites, optimize Google Business Profiles, and create digital solutions that inform patients better and relieve practice teams.

    Thanks to our experience in healthcare, we know the daily challenges of medical facilities firsthand.

    Collaboration is flexible and fully online – in Berlin and nationwide.

    ✓ Modern practice websites
    ✓ Local SEO
    ✓ Digital patient communication
    ✓ Free initial consultation – non-binding and online.

    More time for patients. Less effort for your practice team.
    Wordpress Webdesign Marketing Digitalization Project Management
  • Praxis für Nierenkrankheiten und Dialyse / Tagesklinik
    Administrative Employee / Practice Management
    HEALTH AND WELLNESS
    May 2022 - Today (4 years and 2 months)
    Berlin, Germany
    Business Management & Clinic Organization
    Financial Management: Analysis, monitoring, and optimization of operational processes and key performance indicators (KPIs) of the dialysis clinic to ensure profitability and resource efficiency.

    Budgeting & Controlling: Creation and monitoring of cost center and overall budgets, as well as variance analyses in close coordination with clinic management.

    Purchasing & Materials Management: Strategic procurement management for medical consumables and dialysis-specific capital goods, including negotiation with service providers and manufacturers.

    Process and Quality Management: Continuous further development of internal practice structures to align regulatory requirements, legal specifications, and efficiency goals.

    Study Organization & Logistics: Setup, structuring, and operational management of clinical trials (Phases II-IV and observational studies) in the field of nephrology and dialysis medicine.

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Education

  • Interdisciplinary Bachelor's Degree
    Universidade Salvador
    2019
    Bacharelado Interdisciplinar
  • Bachelor's Degree in Administration
    Faculdade UNIME
    2015
    Bacharelado em Administração

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