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Ester De La Cerda GonzalezED

Ester De La Cerda Gonzalez

Business Transformation Manager | Agile Coach

โ‚ฌ400/day
Barcelona, ES
15+ years

Average response time: 1 hour

About Ester

Hello! I'm Ester and m๐˜† ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐˜๐—ผ ๐—ด๐˜‚๐—ถ๐—ฑ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ท๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜† ๐˜๐—ผ ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ฎ ๐—ฐ๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฐ๐—ผ๐—ป๐˜๐—ถ๐—ป๐˜‚๐—ผ๐˜‚๐˜€ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜†.

From the onset of my career, I've discovered a profound connection with companies that challenge conventions and explore unique ways to fulfill their objectives. I'm excited to see how Design Thinking can catalyze innovation, and how the integration of artificial intelligence and other emerging technologies can further empower this process. I firmly believe that combining human-centered approaches with AI's capacity to analyze data and generate insights can open new avenues for tackling complex problems and creating truly disruptive solutions. This passion for innovation is what drives me to closely collaborate with visionary teams and leaders who seek to merge creativity, technology, and strategy to achieve success in an increasingly digital and evolving world. Ideas are the engine that drives change, but for them to truly make a difference, they must be put into action. Through my years of experience as an Agile Coach, I have learned that new ways of working are essential to transform those ideas into tangible results. ๐—œ ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ ๐—ถ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ๐—ถ๐—ป๐—ด ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ โ€œ๐—ป๐—ฒ๐˜„ ๐˜„๐—ฎ๐˜†๐˜€ ๐—ผ๐—ณ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ดโ€, ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐—ฒ๐—ป๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐˜€๐˜€ ๐—บ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฒ๐˜€ ๐˜€๐˜‚๐—ฐ๐—ต ๐—ฎ๐˜€ ๐—ž๐—ฎ๐—ป๐—ฏ๐—ฎ๐—ป, ๐—ฆ๐—ฐ๐—ฟ๐˜‚๐—บ, ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—”๐—™๐—ฒ, ๐—ฏ๐˜† ๐—ฟ๐—ฒ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ผ๐˜€๐˜๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ต๐—ถ๐—ด๐—ต-๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ๐˜€ ๐—ฐ๐—ฎ๐—ฝ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ผ๐—ณ ๐—บ๐—ฎ๐˜…๐—ถ๐—บ๐—ถ๐˜‡๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—น๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป๐˜๐—ฒ๐—น๐—น๐—ถ๐—ด๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฒ๐—ป๐—ฎ๐—ฏ๐—น๐—ถ๐—ป๐—ด ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ณ๐˜‚๐—น๐—น ๐—ฝ๐—ผ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น.

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km)

Experience

  • FEEDBACKGROUND
    AGILE COACH | TRANSFORMATION PROJECT MANAGER | BUSINESS PROCESS CONSULTANT
    AUTOMOBILE
    December 2020 - Today (5 years and 6 months)
    ๐—ฅ๐—ฒ๐—ป๐—ฒ๐˜„๐—ฎ๐—ฏ๐—น๐—ฒ ๐—˜๐—ป๐—ฒ๐—ฟ๐—ด๐˜†/๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐—ถ๐—ฎ๐—น ๐—ฆ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ:
    I have led several technology and improvement projects through the agile SCRUM framework:
    ๐ŸŽฏ Improve Customer Satisfaction - Customer experience.
    ๐ŸŽฏ Improve process efficiency in the Supply Chain (SCM) and Finance.
    ๐ŸŽฏ Increase production efficiency.

    Major achievements: Coaching of two multidisciplinary continuous improvement teams with SCRUM. Innovating with technology: Advanced Planning and Scheduling (APS) | ERP | Distributor Portal | Cobots | BX - Scan | AI | Chatbots | More than 50 people involved across all areas.

    ๐—›๐—ผ๐˜€๐—ฝ๐—ถ๐˜๐—ฎ๐—น ๐—ฆ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ:
    ๐ŸŽฏ Implementation of the SAFe framework. Cultural transformation towards agile approaches & Continuous improvement mindset. This has allowed a complementarity between the existing transversal structure in the Hospital and the agile organization proposed by SAFe based on the organization around the existing value flows in nursing, on the other hand it has acted as a cornerstone in the management of change driving a new work culture through the incorporation of behaviors based on the agile pillars.


    Major achievements: Cultural change: 3 trains (ART), more than 100 people and a radical change in the way of working.

    ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—ฆ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ:
    ๐ŸŽฏ Project of analysis of the Digitalization of the SLO's (Serveis Locals d'Ocupaciรณ). A digital transformation consultancy project was carried out with the collaboration of DIBA.
    ๐ŸŽฏ Training: Agile Project Management (El Servei de Mercat de Treball)

    Major achievements: Very valuable overview and knowledge about technology and business agility.
    Business Agility Agility Agile Team Coaching
  • GROWGREATNESS
    FOUNDER
    HUMAN RESOURCES
    July 2020 - November 2021 (1 year and 4 months)
    Barcelona
    Collaboration with business and training consultancies in organizational transformation projects,
    carrying out workshops and training in softskills, agile mindset and defining OKR in the different areas of the organisation aligned with the defined strategic objectives
    Business Agility Executive Coaching Team Coaching Agile Project Management
  • Puig (centro coste 2) - Spain
    CONTROLLING LOGISTICS ANALYST
    FASHION AND COSMETICS
    November 2017 - April 2019 (1 year and 5 months)
    Barcelona y alrededores, Espaรฑa
    ๐Ÿ“Annual budgeting and control of global Distribution Costs for the company.
    ๐Ÿ“Monthly reporting of actual Distribution Costs vs Budget (Forecast & LE).
    ๐Ÿ“Definition/tracking of action plan in case of deviations vs Budget.
    ๐Ÿ“Analysis of reduction in transportation, preparation, and storage costs.
    ๐Ÿ“Design of Business Intelligence (BI) reports for better cost control.
    Data analysis Supply chain Logistics Accounting

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Education

  • Lean Portfolio Manager
    Tecnofor
    2024
  • Kanban KSD
    Upthink
    2023

Skill set (74)

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