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Ester A.EA

Ester A.

Brand Strategist & Senior Creative Director | Branding

€450/day
Tarragona, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ester

Hi, I'm Ester and I have over 18 years of experience in rebranding, graphic design, and B2B marketing.

I help companies and personal brands elevate their market value to differentiate themselves, connect with their audience, and sell more through image and message.

If you are looking for purely aesthetic or low-cost execution, my approach will not fit you.

My proposal is based on bringing business, value, coherence, authority, and credibility through your brand's identity.

What problems do I solve?

Visual and message incoherence:
I transform outdated, scattered, or generic brands into solid, recognizable, and scalable systems.

Lack of differentiation:
I detect the true value of your business and translate it into creative concepts with its own personality.

Communicative complexity:
I organize complex ideas to design clear communication with its own voice and persuasive power.

My ENVELOPING BRANDING methodology is hybrid (Strategy + Execution).

I do not separate image from message: I work on strategic positioning, corporate narrative (storytelling), and art direction as a single unit.

Brand audit and consulting
Branding strategy
Creative direction
Visual identity design
Content strategy
Brand authority and sales actions
Mentoring and training

.👉 I invite you to review my projects section (Portfolio) right below to see real success stories and examples of how I can transform your company's image and communication.

👉 If you want proof that I am the person you are looking for, you can read my 55 reviews on Google: Ester Aragonés

👉 On Instagram, you will see my more human side: @esteraragones.
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Freelance
    Senior Brand Strategist and Brand Designer
    January 2023 - January 2026 (3 years)
    Lead brand strategy, positioning, creative direction, and identity development for entrepreneurs and professionals.

    Develop coherent brand systems for websites, social media, presentations, campaigns, and other touchpoints.

    Create visual and verbal identity systems, names, digital assets, brand narratives, and campaign concepts, from strategy to execution.

    Collaborate with designers, developers, photographers, and other professionals to deliver coherent and high-quality creative projects.

    Digital marketing and social media

    Brand and communication mentoring and training
  • Empresas de moda
    Art and Communication Director
    FASHION AND COSMETICS
    January 2012 - January 2023 (11 years)
    Barcelona, Spain
    Led brand management, creative direction, and corporate communication for four companies in the textile sector.

    Developed and refined brand identities, visual systems, communication strategies, and creative concepts.

    Art directed over 20 fashion campaigns and photoshoots, managing the entire process from concept and briefing to final delivery.

    Created and oversaw digital and print materials for collections, campaigns, catalogs, presentations, sales materials, and customer touchpoints.

    Improved brand and customer experience across different collections, channels, and markets.

    Coordinated photographers, designers, suppliers, and production companies.

    Managed creative calendars and budgets.

    Organized events and trade shows.
  • SALT & PEPPER
    Co-founder and Brand Strategist
    January 2009 - January 2012 (3 years)
    Defined brand strategies, names, creative concepts, and communication plans.

    Designed websites, digital campaigns, and marketing materials.

    Managed client relationships, proposals, budgets, suppliers, deadlines, and multidisciplinary collaborators.

    Developed content plans for social media and email marketing.

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Education

  • Design and Advertising
    School of Art and Design of Tarragona
    2006
    Diseño y publicidad
  • Branding and Differentiation
    Brandea
    2023
    Branding y diferenciación

Skill set

Categories