Freelancer profile translated to English.
Back to original languageAbout Estelle
🎯 Looking for a Marketing & Communication Director to boost your company's visibility? 🎯
You've come to the right place!
With expertise gained in the luxury, hospitality, and restaurant sectors, I help companies create unique and impactful strategies, from brand positioning to the operational deployment of 360° campaigns.
My goal: to help my clients tell memorable stories that resonate with their audience, while maximizing commercial results.
🎯 What sets me apart? My tailor-made approach and my ability to combine creativity and strategy. 🎯
I ensure the transformation of ideas into concrete actions, by structuring marketing strategies while managing operations with rigor and flexibility.
• As a "Marketing Director" : I design global strategies, focusing on brand consistency and campaign effectiveness.
• As a "Creative Leader" : I innovate and challenge existing systems, using insights to continuously improve results.
• As a "Growth Marketer" : I create and optimize campaigns, challenge existing systems, and use data to improve performance.
⭐ Value Proposition ⭐
• Tailor-made strategy: Development of strategies aligned with each client's specific objectives.
• Creation of strong brands : Development of powerful and consistent identities.
• Multi-sector expertise : Varied experience offering a rich and adaptable perspective (insurance, hospitality & F&B, yachting, IT).
• Leadership and teamwork : Skill in managing creative teams to achieve optimal performance.
🚀 Ready to make your brand shine? 🚀 I offer a first 30-minute meeting: Let's explore new growth avenues together!
Coming soon!
French
Native or bilingual
English
Fluent
Italian
Fluent
Can work on-site
Nice (up to 50km), Marseille (up to 50km), Cannes (up to 50km), Monaco (up to 50km), Paris (up to 50km)
Experience
- JV PASTORMarketing & Communication DirectorHOSPITALITYJanuary 2022 - November 2024 (2 years and 10 months)Monaco, MonacoAs Marketing & Communication Director at JV PASTOR GROUP, I designed and implemented the overall marketing and communication strategy, in alignment with the general management's objectives. My role included managing the marketing team, developing strategies per establishment, and operational management through the marketing mix (the 4 Ps).Key Responsibilities:- Participation in the development of international franchises and follow-up through MayaBay Dubai, MayaBay Porto-Montenegro, MayaBay Riyadh, and Mykonos.Contribution to the formalization of the corporate strategy.MARCOM Strategy Definition:- Audit and needs analysis.- Development of marketing objectives and strategies according to the 4 Ps (Product, Price, Distribution, Promotion).Operational Management:- Development of marketing and media plans per establishment.- Negotiation of advertising space and use of 360° communication levers.Implementation of social media strategy, including content creation and influencer strategy.- E-Marketing Strategies (SEO/SEA, direct marketing, CRM).- Website redesign and supervision of sales material production (POS, posters).Public Relations & Press:Development of an influencer strategy and management of press relations per establishment.JV PASTOR GROUPThe JV Pastor Group is a key player in luxury in Monaco, operating in real estate, insurance with Suisscourtage, and hospitality-restaurants with Maya Collection. Maya Collection includes three restaurants in Monaco: MayaBay, Maya Mia, and Da Valentino. The group owns two establishments in Méribel, including the hotel, Le Refuge de la Traye, as well as Maya Altitude, an altitude restaurant. The group will soon open the Maya Hotel in Courchevel 1850.
- Société des Bains de MerProduct ManagerHOSPITALITYJanuary 2019 - January 2022 (3 years)Monaco, MonacoProduct Owner for the F&B and cross-functional Resort projects.Definition ofmarketing and communication strategy & digital strategy, operational implementation. Development of media plans.Social Media : social media strategy, management of 6 IG & FB accounts (management of Community Managers). Management of influencer strategy and collaborations.Partnerships: search for partners, contract proposals, ROI analysis.Events : creation of events: swing, chic picnic on Place du Casino, virtual tours of the Hôtel de Paris cellars, Oktoberfest, etc.Content Creation: Newsletters, website, communication tools, internal news, etc.ROI & KPI Analysis.
- FreelanceSelf-employed - DigitalCONSULTING AND AUDITSJanuary 2016 - February 2019 (3 years and 1 month)Nice, FranceProject management with the Adkimist agency.Branding, brand platforms, website creation, strong visual identity creation, etc.Development of marketing and digital strategy.Website launch, brand launch.Digital Marketing Strategy for a 4* Hotel.Business plan creation.SEA & SEO Strategy.
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Education
- Digital Strategy & Instagram TrainingLivementor2020De 0 à 10K followers en 3 mois. Publicités, métrics, influenceurs, organic, copywriting etc.
- TOEICCork Language International2013