Freelancer profile translated to English.
Back to original languageAbout Estelle
I support companies in developing structured and sustainable projects: business plan, strategic audit, positioning, and development strategy.
During my studies, I worked in alternating training for seven years at Kiabi, one of the leaders in textile retail, at the Épinal store. This experience allowed me to understand the dynamics of large chains from the inside, the power of omnichannel marketing strategies, and the operational levers that support their success. Working in such a structured environment has given me analytical rigor and a concrete understanding of consumer behavior.
Today, I put this expertise to work for strategy and development-oriented projects, with a real appetite for creating innovative concepts and finding tailor-made solutions. My approach is based on rigorous analysis, constant curiosity, and the desire to connect strategy, innovation, and ground reality.
🧭 Areas of Strategic Intervention:
- Complete and actionable business plan
- 360° strategic audit (external, internal, digital, performance)
- Marketing strategy & positioning
- Competitive intelligence and market analysis
- Performance monitoring and key indicators (KPI)
🔗 Portfolio available upon request.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- AnonymeDevelopment of an innovative event applicationSOCIAL NETWORKSAugust 2025 - August 2025Épinal, FranceDEVELOPMENT OF AN INNOVATIVE EVENT APPLICATIONIdentification of a strategic gap in the event sector: Lack of an offering combining accessible communication for organizers and an intuitive, geolocated, and multi-thematic interface for users.COMPLETE BUSINESS PLAN DESIGN
- Market analysis: needs/behaviors/barriers, market trends, PESTEL, Porter's 5 Forces.
- Competitive analysis: Competitive comparison table, opportunities.
- Value proposition & positioning: UVP, segments & targets, SWOT, differentiation axes.
- Business model: pricing policy, monetization strategy, economic units & key assumptions.
- Marketing: Marketing mix, persona & empathy map, B2C & B2B acquisition strategy, launch strategy, communication & partnerships.
- Product design: Visual identity, key features (MVP), UX, UI mockups, differentiation.
- Operational plan: Schedule/roadmap, resources & teams, risks & mitigation plans.
- Forecasts & funding: Assumptions & KPIs, projected budget & funding needs, use of funds plan, expected ROI/break-even point.
- Progress status: progress status, V2 & long-term vision.
STRUCTURED BUSINESS PLAN, a viable business model, and an innovative application differentiating in the event market. - KIABIOptimize digital performance and omnichannel experience (Retail)FASHION AND COSMETICSAugust 2022 - August 2024 (2 years)Épinal, FranceOPTIMIZE DIGITAL PERFORMANCEHighlighting digital performance levers and barriers to a fluid omnichannel experience.
- Market analysis: internal/external analysis, consumer trend analysis, competitive benchmarking, complete mapping of the customer journey and its environment.
- Analysis and decision tools: Ishikawa diagram, SWOT, PESTEL, Porter's 5 Forces, BCG matrix, competitive mapping, BMC...
- Marketing audit: positioning evaluation, competitive benchmarking, and marketing mix analysis.
- Strategy and planning: definition of development axes, development of operational marketing plans.
- Customer experience & merchandising: omnichannel journey optimization, product offering enhancement, and brand visual consistency at the point of sale.
- Performance management: KPI monitoring and interpretation.
OPTIMIZATION of communication and click & collect journey, TRANSFORMATION of physical customers into mixed customers, INCREASE in revenue. - KIABICSR Innovation & responsible brand strategyFASHION AND COSMETICSAugust 2021 - August 2022 (1 year)Épinal, FranceINNOVATE THROUGH CSR AWARENESSConsolidate the brand's responsible positioning.
- Strategic diagnosis: internal/external analysis, cross-channel consistency, identification of performance levers, generational trend analysis.
- Analysis and decision tools: SWOT, PESTEL, Porter's 5 Forces, BCG matrix, competitive mapping, BMC...
- Marketing audit: positioning evaluation, sector benchmarking, and marketing mix analysis.
- Strategy and planning: definition of development axes, development of operational marketing plans, enhancement of CSR commitments.
- Customer experience & merchandising: omnichannel journey optimization, product offering enhancement, and brand visual consistency at the point of sale.
- Performance management: KPI monitoring and interpretation.
CONCRETE VALORIZATION of CSR commitment at the point of sale and enhanced attractiveness to the emerging generational target.
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Education
- Master Management & Stratégie d'EntrepriseENACO Business School2024Master Management & Stratégie d'Entreprise
- Bachelor en MarketingENACO Business School2022Bachelor en Marketing
Certifications
- Marketing and Sales Manager - RNCP Level 6 Title recognized by the French StateEuropean Federation of Schools (FEDE France)2022