Estelle Roche

As a Community Manager for a restaurant, I am responsible for the complete management of Instagram and TikTok accounts. It is essential that each post is carefully planned and published at the optimal time to maximize community engagement. Here are some of the tasks I perform to ensure the success of the accounts:

- Creation and implementation of a content strategy for both platforms for the restaurant, in line with its vision and positioning in the restaurant market.

- Regular publication of quality content, both visual and descriptive, to arouse interest and desire among followers, while informing them about the restaurant's news and events.

- Management and animation of the community on both platforms for the restaurant, by responding quickly and effectively to comments and private messages, sharing attractive stories, and engaging followers through contests and polls.

- Monitoring of page performance statistics to measure the impact of the implemented strategy and optimize publications to achieve set goals (increase visibility, engagement, in-store traffic, etc.).

- Organization and promotion of events on both platforms, such as themed evenings, to strengthen the restaurant's brand awareness and customer loyalty.

Community manager in the fitness field for a sports coach - community of 300k, selling programs and managing 3 Instagram accounts.

WRITING of posts, newsletters, and STORIES

- Respond to comments, private messages, and other interactions with the community using a tone and approach adapted to each Instagram account. Sales and closing techniques, appointment calendar management...

- Management of a Facebook group for the three Instagram accounts, using moderation techniques to ensure the community remains active and engaged.

- Provide regular reports on the performance of the three Instagram accounts, related to the different community management tasks on the various accounts.

- Use advanced techniques to track and analyze private message closing statistics to understand what works best for each account and adjust the strategy accordingly.

- Participation in the creation of a content strategy adapted to each Instagram account to maintain high engagement with the community, or in the creation of partnerships, or in converting prospects directly from the community.

- Management of comments on social media (Instagram, Facebook, etc.): respond to questions, interact with followers, moderate inappropriate comments.

- Management of private messages: respond to subscriber messages, handle partnership and collaboration requests, etc.

- Content planning and publishing, Facebook group management and animation: create an editorial calendar, write impactful captions, publish posts at optimal times to maximize reach, animate and unite a community around the client, create interactions between members, answer questions and manage potential conflicts.

- Statistics analysis: track publication performance, measure engagement, audience, and subscriber growth, adjust strategy based on obtained results.

Ambassador of my client's image to internet users, and responsible for e-reputation, I communicate my client's message outwards and report the community's reactions to them. This dialogue with internet users is crucial: it allows, on one hand, to disseminate my client's advice and catalog (to sell and create engagement) and, on the other hand, to relay remarks or criticisms to the relevant departments. All this with the objective of retaining internet users and acquiring new "regulars". I am at the heart of my client's overall communication strategy.