Estelle R.

• Communication strategy definition and deployment:Development and implementation of communication strategy to ensure message alignment and team cohesion during mergers and acquisitions, while considering the specificities of different local cultures.

• Communication management in M&A context:Supporting leaders and employees to foster the adoption of a new corporate culture, with a focus on team engagement and cohesion.

• International team management:Leading a multicultural team, with particular attention to skills development, engagement, and rallying around a common vision.

• Employer branding strategy:Implementing strategic initiatives to enhance the company's image and attract talent, by working on internal and external communication.

• Executive communication support:Strategic advice for the CEO in public, media, and social media appearances to enhance their impact and visibility.

• Communication channel optimization:Analysis and restructuring of communication tools to maximize their effectiveness, proposing new formats adapted to internal and external challenges.

• Digital and media presence development:Creation and implementation of content strategies to increase company awareness, press relations management, and visibility campaign optimization.

• KPI implementation and strategy adjustment:Development of performance indicators to track the effectiveness of communication actions and adjust strategies based on company objectives.

•Definition and structuring of the group's communication strategy in France,aligning branding and internal/external messages, while supporting overall brand development.

•Implementation of the group's digital communication strategy,social media management, and content creation, as well as developing a coherent and engaging digital presence.

•Development of executive communication:managing leaders' public appearances and supporting communication during internal and external events.

•Management of internal and external events:organizing strategic events, trade shows, and conferences to maximize impact and strengthen stakeholder engagement.

•Press relations management and strengthening the group's media visibilityto support its image and reputation.

•Communication channel optimization:reviewing existing tools and implementing new formats to improve message impact and effectively reach internal and external targets.

•KPI implementation and performance monitoringof communication actions to adjust strategies and ensure effective management of the group's image and reputation.

•Design and implementation of internal communication:developing communication materials and tools to foster employee engagement and facilitate information flow within the company.

•Support for the HR department in managing internal communications related to recruitment and onboarding of new employees,ensuring good communication about company values and culture.

•Participation in defining the employer branding strategy:contribution to the development of external communication to attract new talent and highlight Withings' values.

•Management of the intranet and internal newsletters:writing content to inform teams about internal projects, company developments, and internal events.

•Organization of internal events:coordinating internal initiatives to strengthen team cohesion and promote corporate culture.

•Development of well-being at work initiatives:participation in creating actions to improve employee experience and well-being within the company.

•Analysis of employee feedback:implementing feedback mechanisms to measure the effectiveness of internal communication actions and adjust strategies based on employee input.