Freelancer profile translated to English.
Back to original languageAbout Estelle
SECTORS: COSMETICS, FASHION, WELL-BEING
With several years of experience in communication, I have a dual role encompassing both press/influencer relations and in-depth digital management (especially social media). In addition to these, my professional qualities (determination, meticulousness, autonomy, combativeness) and personal qualities (trustworthy, benevolent, attentive, respectful, and team spirit) make my profile more than suitable for the missions entrusted to me as a freelance Press Officer/Communication Manager.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Portuguese
Basic
Italian
Basic
Can work on-site
Paris (up to 20km)
Experience
- Estelle PR & InfluenceFreelance Press and Influence OfficerFASHION AND COSMETICSOctober 2020 - Today (5 years and 10 months)Paris, France- Preferred fields: Beauty - Well-being - Fashion- Location: Île-de-France; Remote (USA)Responsibilities:
- Press relations management: writing and sending press releases and kits, following up with journalists, sending gifts, managing appointments with journalists, monitoring, reporting, etc.
- Influencer Relations Management: creating and regularly updating lists (influencers + UGC), writing contracts and briefs, validating content...
- Coaching
- LYN'E CosmeticsRemote Influencer Relations & Social Media ManagerFASHION AND COSMETICSApril 2020 - July 2020 (3 months)Région de Greater Philadelphie, États-Unis• Audit of the current state of the brand's Instagram page • Analysis of the brand's current following (posting habits etc • Analysis of the posts' results (reach etc • Recommendations (e.g., changing the graphic charter) • Social media management and planning (creation of timelines) • Social Media strategy setting up tactics to overcome Instagram's algorithm • Collecting metrics to set up monthly reports in order to help set up an ever-evolving strategy • Searching for new influencers according to specific criteria • Management and monitoring of Influencer partnerships • Creation and management of tracking sheets documenting every interaction with each influencer to help monitor and build strong relationships with them as well as influencer strategies
- Agence Blue Smile CommunicationInternship - PR, E-PR and Digital AssistantPRESS AND MEDIAApril 2019 - September 2019 (5 months)ParisPR/E-PR:• Writing and translating press releases (Origines Parfums, Ruth Niddam etc.)• Handling journalist requests (sending products, visuals etc.)• Press follow-up• Participation in press meetings with journalists (Madame Le Figaro, Grazia, Elle etc.)• Updating press and influencer lists• Partnership requests and sending products to influencers• Daily media monitoring• Writing reportsDigital:• Community Management (Maison 1.2.3, Bijorhca, Bangle Up, Senoble)• Creation of timelines (publication calendar)• Collecting metric data on social networks for monthly client reports• Influencer amplification (interactions with influencers to create engagement from them)• Participation in monthly client reviews• Performance analysis
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Education
- Master Marketing and CommunicationUniversité de Cergy-Pontoise2019
- Training in Communication and Global Competence at the CEA Paris CenterUniversity of New Haven2016
Certifications
- Certification "Digital Active" (Digital Marketing)Google2017