Estelle Polito

Within a marketing department of about twenty people, I was responsible for a team of 2 writers, 2 graphic designers, and 1 web integrator. Combining my editorial and digital skills, I was in charge of the creation, improvement, management, and publication of all of Cosmospace's digital content (website content, sales pages, customer journey optimization, newsletters, event-based operations...)

I also had the opportunity to specialize in emailing. From content creation to distribution, including design and database segmentation, I trained myself in each step to master all the skills related to this activity.

During these 6 years at Cosmospace, I worked on implementing marketing automation and lead nurturing strategies, managed changes in technical solutions for sending email campaigns, and participated in numerous cross-functional missions with other departments (SEO, customer service, print...).

Writing websites, landing pages, and newsletters in the field of esotericism and divination arts

In parallel with my master's degree in 'Web Cultures and Professions', I worked as an apprentice at Cosmospace, a Parisian digital agency.

Within a small versatile team, I learned web project management, managing a portfolio of about ten brands ranging from VSEs to large groups. I was able to support the agency's clients in their digital strategy.

I also had the role of writer, and I worked closely with the SEO manager to optimize the natural referencing of our sites. Finally, I also discovered the emailing channel by writing and then managing the sending of my first newsletters.