Freelancer profile translated to English.

Description

Je travaille avec des équipes e-commerce et marketing pour transformer leur design en levier de croissance et de conversion (carroussels - landing pages - stories - key visuals...).

Mon approche : créer des assets digitaux pensés pour la performance, que ce soit pour l’acquisition, le social media ou l’e-retail.

Concrètement, j’accompagne les marques sur :

Direction artistique

→ construire une vision visuelle forte qui augmente la valeur perçue des produits

Branding & identité de marque

→ développer un univers différenciant et cohérent sur tous les points de contact

Design e-commerce & conversion

→ landing pages, product pages, carrousels et visuels optimisés pour améliorer le taux de conversion

Création d’assets social media & ads

→ contenus visuels pensés pour la performance paid media (Meta / TikTok / social)

Production visuelle accélérée avec l’IA

→ génération d’images pour tester plus vite, produire plus et scaler les campagnes

Photo & vidéo

→ créer des contenus qui captent l’attention et renforcent la désirabilité produit

Si votre image de marque ne soutient pas encore votre croissance, parlons-en.

Ils m'ont fait confiance : L'Oréal, Galeries Lafayette, Crédit Agricole, Sucre Daddy, Uriage, Hippopotamus, La Roche-Posay, Pimkie, TUMI, Twinings, CeraVe, Vichy, Caves à Vins de Bordeaux ...

Disponible en 100 % télétravail

Basée à Lyon

Déplacements possibles : Paris, Lyon, Montpellier

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

L'Oréal
Artistic Director | Designer (Content Creation)
PHARMACEUTICALS INDUSTRY
January 2024 - Today (2 years and 7 months)
Paris, France
Production of visual content & creative optimization
Brands: La Roche-Posay, CeraVe, Vichy

Participation in the creation and optimization of visual content for digital campaigns, social media, and print materials for several L'Oréal group brands.

The mission consisted of designing and producing visual assets capable of supporting product visibility and campaign performance across various digital touchpoints.

Main interventions:

• Creation and production of premium digital and print content for marketing campaigns and e-retail activations
• Photo and video post-production: advanced retouching, photomontage in Photoshop, video editing, graphic design, and motion graphics animation
• Design of visual concepts and set design to support product staging and enhance content impact
• Proposals for key visuals for marketing campaigns and multi-format adaptations (social media, e-commerce, advertising materials)
• Exploration and production of images via AI to accelerate visual creation and test new creative directions
• Challenging and optimizing creative options to improve visual consistency and content effectiveness across different media

Impact of the mission:

• production of visual assets adaptable to multiple digital and e-retail formats
• contribution to high-visibility campaigns for several international group brands
• optimization and diversification of visual content to support campaign performance and product desirability
Digital Graphic Design Video Editing Adobe Photoshop Web Art Direction Art Direction
Freelance ◎estellephung
Graphic Designer & Art Director - Freelance
ARTS AND CRAFTS
November 2021 - Today (4 years and 9 months)
Support for brands, agencies, and creators in the design and production of visual content for digital, marketing/e-commerce campaigns, and social networks.

Collaboration with brands and organizations such as:
Galeries Lafayette, Uriage, Twinings, Pimkie, Adopt Parfums, La Roche-Posay, CeraVe, Hippopotamus, SO BANG Agency, Caves à Vins de Bordeaux ...

Participation in the creation of content and visual activations aimed at supporting brand visibility, campaign performance, and product appeal.

Main interventions:

• Art direction and graphic design for digital campaigns, social media, and marketing materials
• Development of relevant visual hooks
• Creation of video animations and motion design for digital content
• Advanced compositing and photomontage (Photoshop)
• Photo and video post-production: retouching, editing, and visual design
• Exploration and generation of images via AI to accelerate creative production
• Challenging and optimizing creative options within marketing campaigns
• Participation in creative pitches alongside agencies and marketing teams

Also collaborated with content creators and influencers, including Rose Lucy (3M followers on TikTok) and Amoudax (643K followers on TikTok), on the design and production of branded content for social media campaigns.
Logo Design Digital Graphic Design UI Design Social Media Design Web Art Direction
amourdurugby
Social Media Art Director & Influencer | YouTube Thumbnail Artist
SPORTS
January 2025 - September 2025 (8 months)
Support for a content creator specializing in rugby in structuring and producing content for TikTok, Instagram, and YouTube, with the goal of increasing channel visibility, views, and engagement.

Main interventions:

• Art direction and design of content formats to strengthen the creator's visual identity
• Creative project management for video and reportage production
• Framing and video capture during field shoots and immersive formats
• Creation of YouTube thumbnails optimized to improve click-through rate (CTR)
• Development of a coherent visual universe to enhance personal brand recognition for the creator

Results:

• TikTok audience grown to 18,000 followers
• Content accumulating over 20 million views on the platform
• Improved content visibility and performance through a more structured visual identity
Art Direction Video Editing Social Media Youtube Thumbnail Graphic Design

Check out Estelle's experience

Alexis

Créateur de contenus - AK

Reviewed on 3/27/2026

Very satisfied with this new collaboration for web and social media visual creations. I recommend Estelle!

Sebastien

Directeur artistique - Murya

Reviewed on 3/20/2026

Working with Estelle was a real turning point for our startup (Murya). We needed to modernize our visual identity, and the result exceeded our expectations. Estelle didn't just execute a brief: she truly advised, challenged, and guided us in the best possible direction. She captured the DNA of our project to create a modern, bold, and perfectly targeted identity. If you are looking for an Art Director who combines graphic talent with a real strategic vision, go for it with your eyes closed!

Show all 4 reviews