Freelancer profile translated to English.
Back to original languageAbout Estelle
After various experiences as Sales Director, Account Executive, and Business Strategy Consultant in various sectors (tech startups and scale-ups, consulting, energy, banking and insurance, industry, and retail), I now support the sales departments of SMEs and startups in their business development challenges:
- Audit and recommendations
- Consulting in commercial strategy and performance
- Definition of the commercial model, structuring of portfolios, construction of commercial action plans, and organization of teams
- Process redesign and performance management (definition of tools and KPIs)
- Training and coaching of teams on all commercial best practices
- Prospecting
- Sales interim & coaching on sales cycles
Looking forward to discussing your challenges!
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 30km), Paris (up to 10km)
Experience
- OUIDROPSales DirectorMarch 2024 - Today (2 years and 3 months)Bordeaux, France🤖 Ouidrop is a Bordeaux-based company that aims to help large retail chains open profitable and autonomous (24/7) pedestrian and remote pickup points from day one.My responsibilities within the company:
- Strategy & Sales Execution: Development of the sales strategy, definition and monitoring of objectives, review of pricing policy
- Structuring & Management of the Sales Team: Recruitment, definition of territories, training, and operational support (prospecting, discovery, negotiation, closing, etc.)
- Formalization & Creation of Sales Support Tools: Writing technical documentation, redesigning commercial proposals, creating materials demonstrating ROI for clients, developing training and onboarding kits to align knowledge
- Activity Management: Implementation of monitoring tools via the Hubspot CRM (cleaning, optimization, and automation), creation of dashboards and reporting
- Business Development: Direct management of a territory (integrated chains: national, independent chains: southern region), complete management of sales cycles, contract negotiations
- Strategic Partnerships: Creation, development, and management of a partner network
Key Results:- Orders x3 in 2024 vs 2023
- Orders x4 in 2025 (data as of August 31, 2025) vs 2024
- PDL ConseilCEO & Consultant in Strategy and Business DevelopmentCONSULTING AND AUDITSNovember 2023 - Today (2 years and 7 months)Bordeaux, FranceI help SMEs and startups' sales departments achieve their growth objectives.This is done by supporting them in all aspects of their business:- Sales Activity Audit (analysis of quantitative and qualitative data, processes, organization, and team skills, etc.)- Challenge/definition of strategy and its translation into commercial action plans- Optimization of KPIs and management tools to closely monitor commercial activity- Team training on various topics: sales cycle stages (prospecting, qualification, negotiation, closing), automation tools, creation of prospecting files, etc.- Sales reinforcement
- Energy poolCRM ConsultantENERGY AND UTILITIESMarch 2023 - October 2023 (6 months)Chambéry, FrancePipedrive CRM tool optimization mission:- Audit and needs assessment- Database cleaning- Implementation of new CRM processes and associated best practices- Implementation of KPIs and team training
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Education
- Master's degreeIÉSEG School of Management2018Master's degree
- Bachelor of ManagementIÉSEG School of Management2015Bachelor's degree (2015), Management