About Estelle
English
Native or bilingual
Experience
- Freelance Communication 360°Freelance Communication & Digital ConsultantSOCIAL NETWORKSSeptember 2020 - Today (5 years and 9 months)Paris, France- Development of digital strategies- Construction & animation of communities- Art direction consulting- Communication and marketing consulting (website, communication strategy, marketing axes, POS, support, etc...)- Development of websites under WordpressClients: Touché Collé, Les Francettes Provence, Bomba Paris
- MAMIE GROUPCommunication ManagerRESTAURANTS AND FOOD SERVICEOctober 2017 - September 2020 (2 years and 11 months)Paris, FranceCommunication Manager for the Mamie and Yaai Thaï restaurant concepts.Communication:- Development of the communication strategy in collaboration with the general management- Creation of supports and updates- Creation and development of websites- Internal & external communication- Management of the external PR agencyMarketing:- Project management- Management of service provider production- Participation in the development of restaurants: packaging, POS, menu development, decoration...Community management:- Development of digital strategies- Community animation (Facebook, Twitter, Instagram, Google My Business, TripAdvisor...)Photography / AD:- Taking photos- Art direction- Post prod
- GraylingClient Director Consumer Goods DivisionPRESS AND MEDIANovember 2005 - October 2014 (9 years)Paris, FranceClient Director PR Consumer France and EuropePR:- Management of consultants and collaboration with European agencies- Development of communication strategies and client recommendations (FR & UK)- Organization of events: press conferences, press tours, press trips, media breakfasts and lunches, product launches, websites, digital campaign- Development of communication tools: press releases, press kits, company profile, Q&A, press invitations, brochure...- Reporting: market, media- Organization of TV, Radio, Web and print partnershipsBusiness development:- Strategic PR consumer recommendations and international competitions- Development of commercial tools and specific actionsReferences:- Gastronomy: innocent (smoothies), HEINZ, Les Moutardes de Meaux- Humanitarian: Association Asmae Mécénat Chirurgie Cardiaque, Les Petits Frères despauvres, SOS Villages d’Enfants- Internet: Magicmaman, Groupe Marie Claire (mc2M), Pricerunner, Born4Sports, Shopreflex, Match.com,TheBookEdition.com, eBuyclub.com, Testntrust.com- High Tech: SanDisk, Navicore, Telefunken, Cewe Color, Doro, PayPal- Childcare: Britax-Römer, Tommee Tippee (Mayborn)- Decoration: Habitat- Household appliances: Beko (Grundig, Leisure)- Fashion: Primark
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Education
- BTS COMMUNICATION DES ENTREPRISESCEFP2003
- BACHELOR CHEF DE PUB/CHEF DE PROJETECOLE SUPÉRIEURE DE PUBLICITÉ2004