Freelancer profile translated to English.
Back to original languageAbout Estelle
Let's transform your ideas into unforgettable concepts
Passionate about gastronomy and experience design, I support entrepreneurs and brands in the creation and development of Food & Beverage projects, innovative accommodations, and lifestyle concepts. My ambition? To bring to life unique places that leave a lasting impression and delight customers.
What I can do for you:
- Deciphering Food & Beverage trends
- Market research & competitive analysis
- Restaurant or F&B offering design (360° concept)
- Brand DNA, storytelling & positioning
- Business plan & financial strategy
- Space design & decoration
- Visual identity & naming
- Communication, visibility & SEO
- Menu creation (universe, recipes & menu)
- Pricing & Menu Engineering
- Event organization & team building
- Business development
- Franchise brand transformation (experience with Émilie and the Cool Kids)
Why collaborate with me?
With both a hands-on and strategic approach, I bring you a global and actionable vision to make your project a success. Creativity, pragmatism, and passion are at the heart of my support.
💬 Let's discuss your project and give it a strong and impactful identity!
French
Native or bilingual
English
Fluent
Italian
Fluent
Can work on-site
Nice (up to 50km), Paris (up to 50km), Biarritz (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)
Experience
- Oversees - Conseil F&BF&B Project ManagerMarch 2025 - Today (1 year and 3 months)STRATEGY & CONCEPTDeciphering Food & Beverage trendsMarket research, competitive analysis & concept auditRestaurant and F&B offering design (360° concept)Brand DNA definition, storytelling & positioningBusiness plan & financial strategy developmentVISUAL IDENTITY & CUSTOMER EXPERIENCENaming & visual identitySpace design & decorationMenu creation (universe, recipes & menu)Pricing & Menu EngineeringDEVELOPMENT & OPERATIONSF&B offering deployment and structuringBusiness development & franchise supportEvent organization & team buildingVISIBILITY & COMMUNICATIONCommunication, visibility & SEODigital strategy & content management
- FCM TravelMeeting Event Project ManagerTRAVEL AND TOURISMFebruary 2022 - Today (4 years and 4 months)Paris, FranceManagement and client relations: Operational referent for a team of 3 project managers, with 275 events managed. Follow-up of a portfolio of 5 key clients (meetings, problem-solving, strategic recommendations). Management of events generating a total revenue of over €1 million, exceeding set objectives.Event project management: Design and implementation of tailor-made concepts (storytelling, branding, offerings, scenography, retroplanning). Supplier management (average 10% savings per project) Creation of F&B menus adapted to events. Logistical coordination, participant management, and on-site supervision for events from 5 to 1,000 people.Development and communication: Development of new communication materials (brochures, landing pages) and acquisition of 3 new clients through trade shows. Establishment of strategic partnerships with suppliers (additional margin of 5 to 15%). Monitoring trends to evolve F&B offerings and services.
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Education
- Master 2 in Marketing and CommunicationIPAG Business School2019
- BTS in Hospitality - Restaurant ManagementLycée Paul Augier2017