Freelancer profile translated to English.

Description

🎯 Two hats, one goal: boost your success!

1️⃣ Marketing & Storytelling: I handle the creation of storytelling, then give it the visual identity it deserves and train your teams in presentation and pitching 🎨.

2️⃣ Change Management Consultant: Organization of interactive workshops, data analysis, business plan development, risk management, and DISC training to transform your teams and strategies 💼📊.

After 6 years of experience, I put my know-how and expertise at your service to make your projects take off 🚀

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Toulouse (up to 50km)

Abiocom
BRAND MANAGER
August 2024 - January 2025 (5 months)
Responsible for the Aquasilice & CapCosmetics brands:
→ 360° management of brand portfolios
Product development & launch (strategy, brand platform) Client relations & construction of sales support tools Organization of events, development of the Pharmacy channel
CGI
SENIOR CONSULTANT
January 2023 - August 2024 (1 year and 7 months)
Context: Support for digital transformation in the aerospace industry, creation of complete and sustainable governance, and implementation of a new culture with agile working methods and innovative solutions.

Deployment and transformation;
● Transformation backlog management
● Continuous improvement of the operational model: maturity assessments, prioritization and roadmaps, working methods (WoW), stakeholder management, workshops…
● Cultural transformation and agile working methods

Creation and updating of documentation:
● Governance simplification
● Development of the roadmap and governance capacity model ● Marketing support: storytelling on monitoring solutions
● Tools: Resource Center, G-site, Promotional Video, Storytelling Slides, Communication Plan, Training…
Mars
PETCARE PRODUCT MANAGER
January 2020 - January 2023 (3 years)
Development and management of the cat treats range (€40M) and dog treats range (€60M)
→ Performance analysis of the portfolio (€1M) and market trends
(Sell-in, sell-out, competition, innovation)
→ Definition of the portfolio strategy
Co-construction & execution of the strategic plan (Growth ambition, positioning, RRP, distribution channels)
→ Innovation and renovation in collaboration with development teams
6 innovations (Whiskas, Catisfactions & Pedigree): Creamy snacks, catnip, tartar control, Ranchos slices & sticks 2 renovations (Shebas, Whiskas)
→ Deployment of the omnichannel Marketing activation plan (budget: €800K)
(TV ads, digital, POS displays, influencer partnerships, promotions Performance measurement, ROI calculation)