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Estelle MontaldoEM

Estelle Montaldo

MARKETING CONSULTANT

€400/day
Toulouse, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Estelle

🎯 Two hats, one goal: boost your success!

1️⃣ Marketing & Storytelling: I handle the creation of storytelling, then give it the visual identity it deserves and train your teams in presentation and pitching 🎨.

2️⃣ Change Management Consultant: Organization of interactive workshops, data analysis, business plan development, risk management, and DISC training to transform your teams and strategies 💼📊.

After 6 years of experience, I put my know-how and expertise at your service to make your projects take off 🚀
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Toulouse (up to 50km)

Experience

  • Abiocom
    BRAND MANAGER
    August 2024 - January 2025 (5 months)
    Responsible for the Aquasilice & CapCosmetics brands:
    → 360° management of brand portfolios
    Product development & launch (strategy, brand platform) Client relations & construction of sales support tools Organization of events, development of the Pharmacy channel
  • CGI
    SENIOR CONSULTANT
    January 2023 - August 2024 (1 year and 7 months)
    Context: Support for digital transformation in the aerospace industry, creation of complete and sustainable governance, and implementation of a new culture with agile working methods and innovative solutions.

    Deployment and transformation;
    ● Transformation backlog management
    ● Continuous improvement of the operational model: maturity assessments, prioritization and roadmaps, working methods (WoW), stakeholder management, workshops…
    ● Cultural transformation and agile working methods

    Creation and updating of documentation:
    ● Governance simplification
    ● Development of the roadmap and governance capacity model ● Marketing support: storytelling on monitoring solutions
    ● Tools: Resource Center, G-site, Promotional Video, Storytelling Slides, Communication Plan, Training…
  • Mars
    PETCARE PRODUCT MANAGER
    January 2020 - January 2023 (3 years)
    Development and management of the cat treats range (€40M) and dog treats range (€60M)
    → Performance analysis of the portfolio (€1M) and market trends
    (Sell-in, sell-out, competition, innovation)
    → Definition of the portfolio strategy
    Co-construction & execution of the strategic plan (Growth ambition, positioning, RRP, distribution channels)
    → Innovation and renovation in collaboration with development teams
    6 innovations (Whiskas, Catisfactions & Pedigree): Creamy snacks, catnip, tartar control, Ranchos slices & sticks 2 renovations (Shebas, Whiskas)
    → Deployment of the omnichannel Marketing activation plan (budget: €800K)
    (TV ads, digital, POS displays, influencer partnerships, promotions Performance measurement, ROI calculation)

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Education

  • MASTER 2 B2C MARKETING
    2020
    MASTER 2 MARKETING B2C
  • ECS
    2016
    ECS

Skill set

Categories