About Estelle
My Services:
- Performance Audit & Analysis
- Positioning & Target Definition
- Annual Marketing Plan: Levers, Priorities, Budget
- Roadmap & KPI Definition
- Process Implementation & Structuring
- Strategy and Acquisition Funnel
- Website Optimization & Page Creation
- Customer Journey Optimization
- SEA/SMA/SEO Management
- Content Strategy (Website, Email, Social Media, Blog...)
- Digital Project Management
- Email Marketing Strategy
- Automation Journeys (Onboarding, Nurturing, Loyalty...)
- Audience & Content Creation
- Continuous Analysis & Optimization
- Complete Management, from brief to delivery
- Internal/External Stakeholder Coordination
- Organization, Prioritization, Operational Monitoring
- Examples: Offer launch, Partnerships, Website redesign, Editorial calendar, Referral program, Automation strategy...
Why Hire Me?
Let's Discuss Your Needs!
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- A+ ENERGIESDigital Marketing Project ManagerENERGY AND UTILITIESJanuary 2025 - June 2025 (5 months)Castries, FranceDigital and CRM project managementCreation and deployment of marketing automation strategyCreation of automation audiences and content (email/SMS)Website redesign: vendor management, page and content creationPartnership developmentCreation of online and offline marketing materialsReferral program deploymentPerformance analysis & optimization
- OPTIMHOME IMMOBILIER (DIGIT RE GROUP)Marketing Project ManagerREAL ESTATEJanuary 2021 - January 2025 (4 years)Montpellier, FranceDevelopment and deployment of marketing strategyMarketing and digital project managementDesign and deployment of marketing automation strategies for internal, B2B, and B2C targetsWebsite management, journey optimization & page creationMonitoring and management of acquisition (SEA, SMA, SEO): ROI & KPI analysisMarketing content strategy: emails, visuals, promotional materials, webinars, sales pitches, blogs, white papersLaunch of offers, challenges, and TV campaignsParticipation in regional conventions, webinars, live sessionsCompetitive intelligence and market analysis
- OPTIMHOME IMMOBILIER (DIGIT RE GROUP)Communication and Event Management OfficerREAL ESTATESeptember 2016 - December 2020 (4 years and 3 months)Montpellier, FranceDevelopment and deployment of communication strategyEvent management: conventions and incentive tripsMonitoring and management of the press relations agencyCreation of communication tools and materialsWriting and design of internal, B2B, and B2C newslettersCommunity managementManagement of SEO-oriented content strategy
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Education
- Bachelor's Degree in Applied Foreign LanguagesUNIVERSITY OF TOULONLicence de langues étrangères appliquées
- Master's Degree in Organizational CommunicationIAE NICEMaster communication organisationnelle