About Estelle
My Services:
- Performance Audit & Analysis
- Positioning & Target Definition
- Annual Marketing Plan: Levers, Priorities, Budget
- Roadmap & KPI Definition
- Process Implementation & Structuring
- Acquisition Strategy & Funnel
- Website Optimization & Page Creation
- Customer Journey Optimization
- SEA/SMA/SEO Management
- Content Strategy (website, email, social media, blog…)
- Digital Project Management
- Email Marketing Strategy
- Automation Journeys (onboarding, nurturing, loyalty…)
- Audience & Content Creation
- Continuous Analysis & Optimization
- Complete Management, from Brief to Delivery
- Coordination of Internal/External Stakeholders
- Organization, Prioritization, Operational Monitoring
- Examples: Offer Launch, Partnerships, Website Redesign, Editorial Calendar, Referral Program, Automation Strategy…
Why Choose Me?
Let's Discuss Your Needs!
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- A+ ENERGIESDigital Marketing Project ManagerENERGY AND UTILITIESJanuary 2025 - June 2025 (5 months)Castries, FranceDigital and CRM project managementCreation and deployment of marketing automation strategyCreation of automation audiences and content (email/SMS)Website redesign: vendor follow-up, page and content creationPartnership developmentCreation of online and offline marketing materialsReferral program deploymentPerformance analysis & optimization
- OPTIMHOME IMMOBILIER (DIGIT RE GROUP)Marketing Project ManagerREAL ESTATEJanuary 2021 - January 2025 (4 years)Montpellier, FranceDevelopment and deployment of marketing strategyManagement of marketing & digital projectsDesign and deployment of marketing automation strategies for internal, B2B, and B2C targetsWebsite management, journey optimization & page creationMonitoring and management of acquisition (SEA, SMA, SEO): ROI & KPI analysisMarketing content strategy: emailings, visuals, promotional materials, webinars, pitch decks, blogs, white papersLaunch of offers, challenges, and TV campaignsParticipation in regional conventions, webinars, and live eventsCompetitive intelligence and market analysis
- OPTIMHOME IMMOBILIER (DIGIT RE GROUP)Communications and Event Management OfficerREAL ESTATESeptember 2016 - December 2020 (4 years and 3 months)Montpellier, FranceDevelopment and deployment of communication strategyEvent management: conventions and incentive tripsMonitoring and management of the public relations agencyCreation of communication tools and materialsWriting and design of internal, B2B, and B2C newslettersCommunity managementManagement of SEO-oriented content strategy
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Education
- Bachelor's Degree in Applied Foreign LanguagesUNIVERSITY OF TOULONLicence de langues étrangères appliquées
- Master's Degree in Organizational CommunicationIAE NICEMaster communication organisationnelle