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Estelle MassonnetEM

Estelle Massonnet

MARKETING STRATEGIES - CONTENT CREATION

€360/day
Vancouver, CA
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Estelle

I am a creative with a solid background in digital marketing, brand strategy, and content creation. Currently, I work as a freelancer with clients, supporting them in developing their social media presence, marketing strategy, content creation, SEO, writing, and overall digital growth.

In parallel, I run my own wellness brand, TakeOff Nutri, a range of natural supplements that I launched from scratch. I manage all aspects of the business: from branding to packaging design, content creation, influencer partnerships, e-commerce, email marketing campaigns, and in-person activations. This entrepreneurial adventure has made me particularly adaptable, resourceful, and deeply invested in the art of telling authentic stories that resonate with the audience.

I am passionate about storytelling and strategic brand positioning — especially in the wellness and lifestyle sectors. For me, good marketing starts with clarity, empathy, and creativity. Whether it's planning a social media campaign, writing a newsletter, organizing a photo shoot, or creating content for different platforms, my goal remains the same: to create connections and generate impact.

Outside of work, movement is what recharges me. You can often find me running in nature, hiking, practicing yoga or Pilates — anything that helps me stay grounded and full of energy. I thrive in environments where creativity, meaning, and community meet, and I am always enthusiastic about contributing to projects that promote personal growth and collective well-being.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • PACIFIC QUÉBEC
    MARKETING PROJECT COORDINATOR
    October 2024 - Today (1 year and 8 months)
    Vancouver, Canada
    Management of marketing and business development missions for a varied clientele: development of tailor-made marketing strategies (SEO, article writing, content creation, social media management, location marketing), performance monitoring via Google Analytics, design of sales materials, prospecting and client management.
    Development of strategic partnerships, negotiation of collaborations, project coordination, KPI analysis and campaign optimization.
  • TAKEOFF nutri
    FOUNDER
    HEALTH AND WELLNESS
    November 2023 - Today (2 years and 7 months)
    Annecy, France
    Brand of food supplements focused on skin beauty, sports and well-being

    Brand development and creation of visual identity. Management of marketing strategies, SEO and supplier negotiations. Responsible for stock management, logistics and the e-commerce platform, with a focus on optimizing the user experience, online visibility and improving product listings.

    Monitoring of online store performance, implementation of loyalty strategies and maximization of digital sales. Conducting competitive analysis, managing social media, creating content and tracking results. Developing partnerships with influencers and organizing events to increase brand awareness.
  • LES PALETTES
    FREELANCE - BUSINESS PLAN AND MARKET STUDY
    FASHION AND COSMETICS
    January 2023 - March 2023 (2 months)
    Annecy, France
    Development and implementation of a comprehensive business plan for the boutique Les Palettes (high-end concept store), including an in-depth market analysis, the definition of a tailor-made growth strategy, as well as the management of the relocation request to "Les Nouvelles Galeries", successfully leading to the realization of the project.

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Education

  • Certified Nutrition Consultant
    2023
    Certified Nutrition Consultant
  • MASTER 2 - International Business
    INSEEC U
    2020
    MASTER 2 - International Business

Skill set

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