About Estelle
- Impactful newsletters
- Engaging blog posts
- Optimized product sheets
- Social media content adapted to your communities
- Print materials (flyers, catalogs, etc.)
French
Native or bilingual
English
Fluent
Experience
- BYREDOE-Commerce Content ManagerLUXURY GOODSFebruary 2025 - July 2025 (5 months)Paris, FranceAt Byredo, I managed the creation and optimization of digital content for e-commerce, ensuring it reflected the brand's premium identity. My role involved:
- Designing and adapting product sheets, category pages, and online storytelling
- Ensuring editorial consistency and the brand's tone of voice
- Optimizing content for user experience and SEO performance
- Collaborating with marketing, CRM, and design teams to enhance the customer journey
This experience allowed me to develop in-depth expertise in digital branding, product showcasing, and high-end e-commerce experiences. - Picard360° Communication OfficerAGRICULTUREJune 2024 - December 2024 (6 months)Issy-les-Moulineaux, FranceAt Picard, I coordinated and deployed multi-channel communication campaigns, ensuring the consistency and impact of the brand message. My responsibilities included:
- Developing and monitoring 360° communication plans (print, digital, social media, events)
- Managing content production (catalogs, newsletters, POS displays, digital campaigns)
- Coordinating with creative agencies, internal teams, and service providers
- Monitoring campaign performance and continuously optimizing actions
This experience allowed me to strengthen my expertise in cross-channel project management, engaging content creation, and promoting a mass-market brand. - COMEXPOSIUMCommunication ManagerENTERTAINMENT AND LEISUREFebruary 2022 - January 2023 (1 year)Puteaux, FranceAt Comexposium, I managed the editorial strategy for several international trade shows (SIMA, Sitevi, Intermat), creating and coordinating content tailored to diverse audiences. My responsibilities included:
- Designing and producing print materials (catalogs, maps, flyers) and digital content (articles, newsletters, social media, CRM)
- Organizing and implementing innovative editorial projects (conferences, podcasts…)
- Coordinating with internal teams and service providers to ensure message consistency and effectiveness
- Promoting events through clear, accessible, and engaging communication
This experience allowed me to develop solid expertise in multi-channel editorial strategy, event project management, and simplifying technical subjects for international audiences.
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Education
- Master's degreeDublin Business School2021
- Master's degreeISEG2020