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Estelle MartinsEM

Estelle Martins

Copywriter / Content Creator / Integration / Translation

€270/day
Paris 12e Arrondissement, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Estelle

✨ Hello and welcome to my profile!

I help you develop the visibility and awareness of your projects through tailor-made content, designed to reflect your identity and capture the attention of your audiences.

Whether you are launching a business, a committed brand, or a company looking for a unique editorial tone, I can assist you in creating:

  • Impactful newsletters
  • Engaging blog posts
  • Optimized product sheets
  • Social media content adapted to your communities
  • Print materials (flyers, catalogs, etc.)

🎯 My perspective: all subjects deserve to be made accessible and attractive. I particularly enjoy working with lively, light, sometimes humorous tones of voice to humanize your messages.

💡 With several years of experience in communication and content (Picard Surgelés, Maison Lejaby, Comexposium, Byredo…), I decided to go freelance to put my expertise at the service of your projects.

👉 If you are looking for a creative, rigorous, and involved partner, let's discuss together what we could accomplish.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris 12e Arrondissement (up to 30km), Lyon (up to 10km), Lille (up to 10km), Bordeaux (up to 10km)

Experience

  • BYREDO
    E-Commerce Content Manager
    LUXURY GOODS
    February 2025 - July 2025 (5 months)
    Paris, France
    At Byredo, I managed the creation and optimization of digital content for e-commerce, ensuring it reflected the brand's premium identity. My role involved:

    • Designing and adapting product sheets, category pages, and online storytelling
    • Ensuring editorial consistency and the brand's tone of voice
    • Optimizing content for user experience and SEO performance
    • Collaborating with marketing, CRM, and design teams to enhance the customer journey

    This experience allowed me to develop in-depth expertise in digital branding, product showcasing, and high-end e-commerce experiences.
    Magento Contentful E-commerce
  • Picard
    360° Communication Officer
    AGRICULTURE
    June 2024 - December 2024 (6 months)
    Issy-les-Moulineaux, France
    At Picard, I coordinated and deployed multi-channel communication campaigns, ensuring the consistency and impact of the brand message. My responsibilities included:

    • Developing and monitoring 360° communication plans (print, digital, social media, events)
    • Managing content production (catalogs, newsletters, POS displays, digital campaigns)
    • Coordinating with creative agencies, internal teams, and service providers
    • Monitoring campaign performance and continuously optimizing actions

    This experience allowed me to strengthen my expertise in cross-channel project management, engaging content creation, and promoting a mass-market brand.
    Communication strategy Social media PageProof Print communication
  • COMEXPOSIUM
    Communication Manager
    ENTERTAINMENT AND LEISURE
    February 2022 - January 2023 (1 year)
    Puteaux, France
    At Comexposium, I managed the editorial strategy for several international trade shows (SIMA, Sitevi, Intermat), creating and coordinating content tailored to diverse audiences. My responsibilities included:

    • Designing and producing print materials (catalogs, maps, flyers) and digital content (articles, newsletters, social media, CRM)
    • Organizing and implementing innovative editorial projects (conferences, podcasts…)
    • Coordinating with internal teams and service providers to ensure message consistency and effectiveness
    • Promoting events through clear, accessible, and engaging communication

    This experience allowed me to develop solid expertise in multi-channel editorial strategy, event project management, and simplifying technical subjects for international audiences.
    Project management Event management Web project management Web writing Communication strategy

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Education

  • Master's degree
    Dublin Business School
    2021
  • Master's degree
    ISEG
    2020

Skill set (28)

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