Freelancer profile translated to English.
Back to original languageAbout Estelle
Don't let AI speak for your brand without you.
SEO has changed. Today, your customers are not just looking for blue links on Google. They are asking complex questions to ChatGPT, Perplexity, Gemini, or Google SGE.
Are you the answer AI will recommend?
Digital consultant with 14 years of experience (ex-Stellantis, BackMarket), I support companies in their transition from classic SEO to GEO (Generative Engine Optimization).
My "Swiss Army Knife" profile is my greatest strength: I don't just focus on the technical aspects. I combine a business, marketing, and editorial vision to make your brand the undisputed authority in your sector.
1. Hybrid Visibility Audit (SEO & AI)
Analysis of your current positioning on Google.
"Crash test" of your brand on LLMs: What does ChatGPT say about you? Are you mentioned?
Identification of missed semantic opportunities.
2. "Answer Engine Ready" Content Strategy
Transformation of your content to meet E-E-A-T standards (Expertise, Authoritativeness, Trustworthiness).
Data structuring to facilitate reading by AI robots.
Creation of thematic clusters to dominate your niche.
3. Optimization & Monitoring
Operational support.
Technical optimization (On-site).
Training your teams on GEO challenges.
Why work with me? An expert yet pedagogical approach. I translate algorithmic complexity into growth levers for your revenue.
Let's discuss your current visibility in a first call.
French
Native or bilingual
English
Fluent
Can work on-site
Vincennes (up to 10km), Paris (up to 10km)
Experience
- CODENIM - FAM JEANSGrowth Marketing E-commerceFASHION AND COSMETICSApril 2023 - September 2023 (6 months)Saint-Denis, FranceSEO Audit - On-site SEO Correction -Google Updates: Google Analytics 4, Google Tag Manager, PixelsMarketing (TikTok, FB, Pinterest)Google Shopping setup and correctionGoogle Ads campaign creation and management (ROAS)Pinterest Ads campaign creation and management (ROAS)Automated email correction, email scenario updates
- SHOPPERS MATTERSPresidentE-COMMERCEJune 2016 - September 2023 (7 years and 3 months)Vincennes, FranceShoppers Matters is a service for supporting e-commerce and digital service brands. Our goal is to help companies with digital and e-commerce challenges achieve their profit and sales objectives. We have worked with several major entities such as: STELLANTIS, ROCHE, Castorama, Backmarket, Groupe GM... and many great DNVB brands.E-commerce and Digital Marketing Consultant:Support for the following e-commerce brands: FAM Paris June 2022 to December 2022April 2023 to August 2023, ITSARA JewelryNovember 2022 to January 2023, Peau EthiqueFebruary 2022 to September 2022, Groupe GMApril 2021 to July 2021, Castorama
- EIRL DE PARSEVAL LEONELE-commerce Project ManagerFASHION AND COSMETICSNovember 2022 - January 2023 (2 months)Vincennes, FranceAs part of a platform migration:> SEO Audit and SEO Correction of key pages> Google Tag Manager tags update> Internal link update (netlinking)> Google Ads campaign update and creation> Campaign budget monitoring and management
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Education
- MBA E-businessMBA ESG2009
- Paid Marketing TrainingMediabros2021Facebook Ads, Google Shopping, Google Ads, Suivi analytics, landing page, lead conversion